One great thing about the digital boom is that you don’t necessarily need to spend hours at the mall or flock to your roadside shopping street for that much needed retail therapy break. And what can be better than online shopping for your bridal trousseau without having to break a sweat?! With so many options available on online retail sites, we have listed down some of our favourite online homegrown labels for your everyday trousseau wear that you will absolutely love. Ready? Let’s go shopping!
Lyla brings you ethnic wear that compliments the sensuality of an Indian women’s curves. Their fresh fusion designs combine modern aesthetics along with a traditional charm, which is always a plus! They have a lovely collection of some breezy linen and cotton dresses that can work very well both as office wear and at home.
The Yarn Story is the brainchild of a team of image consultants with the aim of bringing tailored fit to everyday bridal fashion. With some amazing cotton handloom tea-length dresses, kurtis and capes, the Yarn Story makes for an amazing pick if you are going on an impulsive date with your husband or just want to wear a simple but elegant kurti when you are visiting your in-laws.
If you are looking for vibrant silk sarees that are versatile enough to wear at home, special occasions or just on a shopping date with your girlfriends, then Marghazi Designs would be your ideal hotspot. Perfect For when you don’t want to go OTT nor too understated with your everyday bridal trousseau.
Even after spending years in the corporate world, Sujata and Taniya followed their passion for handlooms and uninhibited designs by creating Suta Bombay. With some really comfy cotton and linen sarees made with ancestral weaving techniques, Suta has already created a buzz on Instagram. They even specialize in great cotton sarees and blouses that are already a sure shot hit amongst brides.
Their designs are sophisticated, fresh and a have a perfect balance between subtle and statement. So if you are looking for something with an eclectic vibe, The Loom is the destination for you. Our favourite has to be the gharara suits which give out such a old school vintage vibe. Their separates, too, are on our constant ‘buy list.’
Free Living is the brainchild of Aditi Sharma, a NIFT Design graduate. With an urge to blend Indian handicrafts along with western silhouettes, Free living has a collection of colourful shararas, lehengas and anarkalis both for everyday and occasion wear. We especially liked their pink and blue kurtas and shararas. What about you?
Want to keep it classy and be totally chic at the same time? The Peach Project By Ayesha could be your answer. The store houses some really gorgeous bespoke pastel hued lehengas, dupattas and blouses which would look great if you are a fan not so heavy ethnic wear.