For most of our Bollywood celebrities, fashion has become as crucial as acting. They take their style, sustainability, and ethical behaviour very seriously. Most celebrities recognise that, as public figures, change usually begins with them. As a result, if they want to make a difference in the world through fashion, they must establish their own brand. Many Indian celebs have taken on entrepreneurial roles and given us to some amazing fashion brands.
Ed-a-Mamma by Alia Bhatt
Alia Bhatt first launched her brand, Ed-a-Mamma in 2021 as a conscious clothing brand for children. The kidswear brand provides a variety of nature-based and sustainable clothing for children aged 2 to 14 years. The actress expanded her range and introduced maternity gear in 2022. In addition to its main website, the brand can be found on Nykaa Fashion, Ajio, FirstCry, and Myntra.
Nush by Anushka Sharma
We all know that Anushka Sharma is a fabulous actor and producer, but she is also a great entrepreneur. She debuted her apparel line, Nush, in 2017. The brand caters to every woman’s style, from athletic clothing to slogan tees to breezy dresses. It is available on Myntra, Ajio, Flipkart, Amazon Fashion, and Tata Cliq.
All About You by Deepika Padukone
Prior to her luxury beauty brand, Deepika Padukone also launched an affordable fashion brand called All About You in 2015. The brand is a collaboration with Myntra and sells exclusively on its website. In an interview, DP said, “These clothes are the extension of my personality as a multitasking woman who is in the age group of 18 to 35.” However, now Myntra has acquired a 100 percent stake in the actor’s company.
HRX by Hrithik Roshan
Hrithik Roshan launched India’s first homegrown fitness brand, HRX, in 2013. The company sells a variety of workout gear, including clothing, accessories, fitness trackers, and equipment, as well as healthy food plans. However, the brand is most known for its athleisure clothing, such as jackets, tracksuits, and sports bras. The brand is accessible on Myntra, Flipkart, and its official website.
House of Pataudi by Saif Ali Khan
The Nawab of Pataudi, Saif Ali Khan, introduced his own line of Indian occasion wear in partnership with Myntra in 2018. The actor said, “I just love clothes. I have a certain sense of ethnic style in my clothes. I feel there is a gap in the market, and there are more people looking for Indian clothes online. So I talked to Myntra’s CEO and we came up with the idea of House of Pataudi.”
Being Human by Salman Khan
Back in 2007, Salman Khan was likely one of the first actors to launch a fashion line. Being Human arose from the actor’s desire to support the Being Human Foundation, a Mumbai-based charity he formed. The brand offers a wide range of items, from t-shirts to shirts to dresses, and is available on its own website as well as in flagship stores across the country.
SKULT by Shahid Kapoor
Shahid Kapoor‘s SKULT, touted as India’s first athleisure brand debuted in 2016 on abof.com, an Aditya Birla Group online fashion-buying website. The actor claims to pay attention to every detail, from the cloth used to manufacture a garment to the cut of a t-shirt. SKULT is now available on Ajio, Myntra, Pantaloons, Amazon, Flipkart, and in stores nationwide.
Rheson by Sonam Kapoor & Rhea Kapoor
The Kapoor sisters started their clothing brand Rheson in 2017 in an exclusive collaboration with Shoppers Stop. In an interview, Sonam said, “The brand is meant for every Indian girl, no matter her age or body type. We have always stated that we don’t believe in a specific target audience. One should wear whatever makes one happy. Age,weight, and body type are no bars. Our clothes are for every Indian girl. Period.”
Wrogn by Virat Kohli
He may not be Bollywood, but he’s certainly the biggest celeb in India! Apart from being one of our country’s top cricketers, Virat Kohli is also a brand ambassador for at least five to six different companies. After promoting a bunch of brands, the skipper decided to launch his own, Wrogn. The clothing line is a youth fashion label that debuted in 2014. He has also created One8 in cooperation with Puma, which offers the most recent footwear, tees, track pants, and accessories. Both brands are available on Myntra.
Which brand are you shopping from next?
Feature Image: Instagram