Ah, the 90s – a time when fashion and beauty were bold and unapologetic, not muted and ‘for the aesthethic’. Fast forward to 2024, and it’s clear that this decade’s signature makeup looks are taking inspiration from the era that gave us Toxic and Sex and The City. From the runways to the ‘gram, beauty aficionados are embracing the quintessential ’90s vibe, proving everything that the ’90s kids could do, GenZ can do better!
So, grab your scrunchies, because today, we’re diving into the millennial makeup trends that are painting the town with a nostalgic brush.
Blue Eyeshadow Is Cool Again
Once the hallmark of 90s makeup, blue eyeshadow is making waves in 2024 with its vibrant hues and daring application. Forget the subtle swipe, today’s trendsetters are layering shades of azure, cobalt, and turquoise from lash line to brow bone for a look that’s anything but understated.
Lip Liner & Clear Gloss Make A Comeback
The iconic duo of sharply defined lips and glossy finishes is back on the beauty scene. The modern twist? More natural lip shades paired with a high-shine, clear gloss for a pout that’s perfectly contoured yet effortlessly chic.
Brown Liner & Mascara Is Subtly Sophisticated
Brown liner and mascara are reclaiming their spot in our makeup bags, offering a softer alternative to the classic black. This trend nods to the natural beauty wave, enhancing the eyes with a hint of warmth and definition without the drama.
Heavy Blush? Cheekily Overdone
Forget the natural flush, in 2024, we’re seeing cheeks that channel the boldness of ’90s supermodels. Applied generously along the cheekbones, heavy blush in vibrant pinks and peaches is making a statement that’s both retro and refreshingly modern.
Glitter Lips and Eyes
Glitter isn’t just for kids’ crafts anymore. This year, it’s all about adding a touch of sparkle to your look, with glitter-drenched lips and eyelids that shine bright, day or night. It’s a playful nod to the ’90s party scene, updated for today’s glitterati.
Ombre Lips Add Depth & Dimension
The ombre lip, with its gradient colour effect, paints the town in two tones. This trend, which starts with a dark lip liner fading into a different coloured lipstick (sometimes even two) creates depth and dimension for a mouth that’s marvelously multifaceted.
Sultry Smoky Eyes Never Left
The smoky eye, always a symbol of sultry allure, has returned with a softer edge. 2024’s version blends greys, browns, and even softer hues like mauve for a smoulder that’s as sophisticated as it is smoky.
As we embrace these throwback trends, it’s clear that the 90s have left an indelible mark on our beauty routines. But this isn’t about mere imitation, it’s about reimagining these styles with a contemporary twist. The resurgence of these trends is more than a nostalgic nod, it shows that beauty and even trends are cyclical – what goes around, comes around – especially in makeup!
Featured Image: Pinterest