Have you ever walked into a makeup store and fumbled while pronouncing a brand name? There’s nothing to be ashamed of, we’ve all been down that road. It’s important for you to know how to pronounce the names of iconic beauty brands correctly. While some words can be effortlessly said out loud, there are few tongue twisters that are tricky. Not being able to get their names right, could land yourself up in a ‘foot in the mouth’ situation. You may not know this but you maybe pronouncing some of your favourite brands wrong. Don’t worry, we won’t judge you. However, we will save you from the embarrassment. Here are 15 beauty brands you could be pronouncing wrong – and how to get them right!
1. NYX
What you say: N-Y-X
What you SHOULD say: NIX
POPxo Recommends: NYX Professional Makeup Total Control Drop Foundation (Rs 1,250)
2. Kérastase
What you say: Care-ah-stayce
What you SHOULD say: Care-ah-stahss
POPxo Recommends: Kerastase Discipline Bain Fluidealiste Shampoo Sulfate-Free (Rs 3,250)
3. Shiseido
What you say: She-cee-doe
What you SHOULD say: She-say-doe
POPxo Recommends: Shiseido Bio-Performance Glow Revival Serum – For All Skin Types (Rs 5,347)
4. Lancôme
What you say: Lan-comb
What you SHOULD say: Lahn-comb
POPxo Recommends: Lancôme Matte Shaker High Pigment Liquid Lipstick (Rs 1,610)
5. Givenchy
What you say: Give-en-chee
What you SHOULD say: Gee-von-shee
POPxo Recommends: Givenchy Khol Couture Waterproof Retractable Eyeliner (Rs 1,679)
6. L’Occitane
What you say: Loc-say-tane
What you SHOULD say: Lox-ee-tan
POPxo Recommends: L’Occitane Almond Supple Skin Oil (Rs 3,659)
7. Batiste
What you say: Bah-tist
What you SHOULD say: Bah-tee-ist
POPxo Recommends: Batiste Dry Shampoo Instant Hair Refresh Clean & Classic Original (Rs 649)
8. Chantecaille
What you say: Chan-te-kale
What you SHOULD say: Sean-tuh-kye
POPxo Recommends: Chantecaille Future Skin Oil Free Gel Foundation (Rs 6,787)
9. Kiehl’s
What you say: Kiles
What you SHOULD say: Keels
POPxo Recommends: Kiehl’s Turmeric & Cranberry Seed Energizing Radiance Masque (Rs 1,250)
10. Stila
What you say: Still-ah
What you SHOULD say: Steel-ah
POPxo Recommends: Glitter & Glow Liquid Eyeshadow (Rs 1,756)
11. Avene
What you say: ave-ne
What you SHOULD say: uh-ven
POPxo Recommends: Avene Cleanance & Treat Kit (Rs 2,303)
12. Clinique
What you say: Klin-ick
What you SHOULD say: Klin-eek
POPxo Recommends: Clinique Pep-Start HydroBlur Moisturizer (Rs 1,500)
13. Estée Lauder
What you say: Ess-tay La-ow-der
What you SHOULD say: Ess-tay Law-der
POPxo Recommends: Estee Lauder Advanced Night Repair Synchronized Recovery Complex II (Rs 5,900)
14. Boscia
What you say: Boss-see-ah
What you SHOULD say: Bo-sha
POPxo Recommends: Boscia Detoxifying Black Cleanser Deluxe Mini (Rs 1,124)
15. SK-II
What you say: SK-one-one
What you SHOULD say: ess-kay-two
POPxo Recommends: SK II Facial Treatment Essence (Rs 5,178)