ICYMI: #TheITKit From Manish Malhotra Beauty By MyGlamm Just Dropped & We’ve Got The Scoop

Sharon AlphonsoSharon Alphonso  |  Nov 4, 2020
ICYMI: #TheITKit From Manish Malhotra Beauty By MyGlamm Just Dropped & We’ve Got The Scoop


We can all agree that nobody does fashion better than Manish Malhotra! His designs are iconic and can make anyone feel like a celebrity. If you thought his outfits were a treat for your eyes, allow us to introduce you to his makeup line, Manish Malhotra Beauty by MyGlamm. If you’re familiar with the glitz and Glamm that Manish brings to his courtier work, his makeup line too is an extension of his personality. From creamy lipsticks to rich, pigmented eyeshadows, glitter mascaras and shimmery eyeliners — each beauty product from his collection is designed to make a woman feel like a star!

Over the weekend, Manish Malhotra Beauty by MyGlamm threw a grand virtual party to celebrate the launch of a new eye makeup kit, aptly called #TheITKit by Manish Malhotra Beauty. Catering to the need of the hour, this new launch is focused on the one feature of our face currently visible through a face mask – our eyes! With the festive season soon approaching, Manish’s #ITKits are the perfect way to add some sparkle to your festive OOTDs.

The event was a dazzling success, to say the least. It was hosted by Celebrity MUA, Arti Nayar, and co-hosted by Rriddhi Talwalkar, Head of Manish Malhotra Beauty. Celebrity MUA, Arti Nayar, even hosted a mini masterclass for the launch! Some of the Glamm attendees present at the event were popular beauty bloggers like Maia Sethna, Karishma Samat, Sonam Babani, Bhavika Daswani, Khushnaz from Kat diaries and Srishti from TheCisterCo

Women from every large publication like Vogue, Elle, Grazia, Lifestyle Asia, iDiva were also present. 

Each eye kit includes mascara and a glitter liner so that you can truly let your eyes do all the talking. While the mascara comes in a classic black shade, the eyeliners have four unique shades namely – Jade Forest (glittery green), Galaxy Blue (glittery blue), Black Moon (glittery black) and Dazzle (glittery golden).

If you think this is exciting, wait till you see some of the pictures from the event! 

Arti Nayar’s masterclass was later followed by a video by Manish Malhotra where the #TheItKit was officially announced and launched.

Why You’ll Love The Manish Malhotra Beauty by MyGlamm Mascara

Why You’ll Love The Manish Malhotra Beauty by MyGlamm Glitter Eyeliner

It has a lovely creamy texture to it and gives your peepers a false lash effect. The product is also water-resistant, cruelty-free and suitable for sensitive eyes. Did we mention that it’s also free from all the nasties like toxins, mineral oil, gluten, parabens and phthalates? Yes, it’s amazing!

Why You’ll Love The Manish Malhotra Beauty by MyGlamm Glitter Eyeliner

All four shades have a metallic finish. They’re water-proof and non-transferable and deliver an even colour payoff. They have a fantastic staying power and can stay put on the lids for 12 hours at a stretch. These glittery eyeliners can also be used to create smokey eye looks

Since your entire face is practically hidden behind a face mask, it’s time to channel all that creativity towards eye makeup looks. The #TheITKit is the perfect addition to your eye makeup stash. Perfect for the festive season, perfect for the girl who loves her Glamm, #TheITKit will take your makeup looks from 0-100 in just one swipe.

Less bitter, more glitter! *wink*

Featured Image: Instagram