We know that beauty enthusiasts have heard the term ‘clean beauty’ floating around for a while but what does it really mean? What started as a niche movement has now transformed the beauty industry completely. Many brands are making the paradigm shift towards using ingredients that don’t actively harm the skin and are risk-free. Non-toxic for the skin and not environmentally hazardous, these products are the need of the hour in 2020.
A company that has long been dedicated to making the best quality beauty products for women, MyGlamm, has now launched a clean beauty line in order to strengthen their commitment towards the clean beauty movement. And we’re beyond stoked. All the makeup in this range is paraben-free, sulfate-free and PETA-approved ensuring that not only will your skin look fabulous on the outside but feel great from the inside too.
The MyGlamm Clean Beauty range has a Clean Beauty Argan Oil BB Foundation, Clean Beauty Chamomile Matte Liquid Eyeliner and Clean Beauty Cocoa Butter Lip & Cheek Pencil. We’re getting excited just listening to the product names and the ingredient list, TBH.
Making the switch to clean beauty actually comes with a whole lot of benefits and we’re listing them down.
Parabens are basically used in beauty products to increase their shelf lives and to prevent the growth of nasty things like bacteria or mould. While this is a good thing, studies have shown that parabens could actually have an adverse effect on the reproductive system and could increase the chances of cancer. Which is why the Clean Beauty Chamomile Matte Liquid Eyeliner has 75% of all-natural ingredients making it a risk-free product for your skin.
SLS or Sodium Lauryl Sulfate is the reason your shampoo lathers is actually a skin irritant for many. It’s also potentially toxic for aquatic life and so doesn’t sit well with environmentally conscious folks. Hence, shifting to a brand like MyGlamm that offers products that are cruelty-free and PETA-approved is the best choice to make.
Brands these days are actually green washing their customers i.e. making them believe that they are more environmentally friendly and conscious than they actually are. With clean beauty consumers are demanding better from manufacturers in terms of ingredients and honesty and that’s exactly what the MyGlamm Clean Beauty line is all about.
Clean beauty brands are also cruelty-free which means that they aren’t tested on animals. They are PETA certified and are dedicated to veganism and protecting animal rights. So if you are an animal rights crusader, then the shift should be even more important to you. Instead of using makeup which is still tested on animals (and trust us, there are many brands that do it), these ones by MyGlamm are the way to go.
As we’ve mentioned before, MyGlamm has always been a brand dedicated to giving their customers the very best. Their products have always been PETA- approved, vegan and cruelty-free and they are now willing to take this a step further. They are now launching a new range of products to make ‘clean is beautiful’ the new normal.
This new line is SLS-free, paraben-free, mineral-oil free and free of any other nasties that you can think of. These products will sit well, look great without being harmful to you. Even the team at Grazia has approved and loved them and we couldn’t be happier.
These are carefully and mindfully crafted products that are toxic-free. They have no parabens, PEGs, phthalates, ethanolamines, synthetic fragrances, BHAs, BHTs or chemical sunscreens. Yes, all those scary ingredients that could be clogging your skin and causing irritation are now gone.
The first product is the Clean Beauty Chamomile Matte Liquid Eyeliner which has 75% of all-natural ingredients including skin soothing ingredients like chamomile. This is long-lasting and transfer proof and comes in two shades- Granite which is a metallic shade, midnight blue colour as well as Slate which is a greenish grey one.
The next product is the Clean Beauty Cocoa Butter Lip and Cheek Pencil which comes in French Rose, a deep pink shade and Tea Rose which is a baby pink colour. It’s enriched with cocoa butter which provides hydration and gives a creamy matte finish. It’s super long lasting and extremely travel friendly. Dab it onto your cheeks and lips for a pink flushed look.
Another product that makes us very excited is the Clean Beauty Argan Oil BB Foundation Stick which is lightweight and has a natural finish. It comes in two shades Hickory and Birch which work really well for Indian skin tones. Argan oil hydrates the skin and improves elasticity so you know applying this will have superb results.
Now that you know and understand the many benefits of using clean beauty products, we’re sure you’re going to be adding the entire MyGlamm Clean Beauty line to your cart. Happy shopping!