It is a big day for us at MyGlamm-POPxo-Plixxo as we welcome a new member into our family. We just joined hands with India’s top parenting platform, BabyChakra and we couldn’t be more excited. MyGlamm, POPxo and Plixxo together are already the largest 3C (Content + Community + Commerce) company in South Asia. With this acquisition, we now aim to consolidate the Mom-Baby category. Over the next three years, MyGlamm and BabyChakra plan to invest ₹100 crores to achieve this goal and we look forward to the great things that lie ahead.
As MyGlamm forays into the mother and baby care category, Naiyya Saggi, Founder & CEO of BabyChakra, will be joining us as Co-Founder, spearheading the Mom-Baby vertical. Naiyya says, “I am extremely excited about this partnership with MyGlamm and working with Darpan, Priyanka, and team as we build India’s largest parenting platform. MyGlamm is an established leader in the e-commerce ecosystem with a shared value system on how to develop, launch and scale best in class products that cater intuitively to the needs of our consumers.”
This development comes just a couple of weeks after MyGlamm scored the largest investment raised by any beauty brand in India. In March, MyGlamm also became the fastest beauty brand to cross the $100 million valuation milestone in India. These are exciting times at the company. We are evolving by the day and consistently hitting new milestones. The baby-mom vertical is a new feather to the cap and MyGlamm and POPxo are elated to welcome BabyChakra to the family.
Darpan Sanghvi, Founder & CEO, MyGlamm says, “The Mom-Baby category is one of the fastest-growing categories currently in the BPC segment in India. BabyChakra has built an incredible amount of trust amongst parents, through their engaging platform, community and extensive Doctor network. We are thrilled to have Naiyya join the group as Co-founder and work alongside her to make BabyChakra the largest Mom-Baby brand and platform in India.”
It was last year in August that MyGlamm and POPxo joined forces with the mission of creating India’s largest beauty company. It has been a rewarding journey since then and we look forward to greater milestones as BabyChakra joins the clan.
“Really happy to have BabyChakra join the MyGlamm and POPxo family. I can think of no one better than Naiyya to lead our strategy in the parenting segment. BabyChakra addresses important concerns and supports moms from the very first day of their maternal journey and I look forward to working alongside Darpan and Naiyya in building India’s largest parenting platform,” says Priyanka Gill, Founder & CEO, POPxo-Plixxo, Co-Founder & President, MyGlamm.
MyGlamm, POPxo-Plixxo, and BabyChakra now plan to align their individual strengths to successfully create, launch and market products in the beauty, lifestyle and parenting category. Here’s extending BabyChakra a big, warm welcome. Let’s create great things together!