Everything You Need To Know About The Shine-Inducing Brazilian Blowout Treatment

In the pursuit of silky-smooth, frizz-free hair, there are a dizzying number of tempting in-salon hair-smoothening options to choose from, including the wildly popular keratin treatment. And the latest keratin treatment doing rounds right now is the Brazilian Blowout.

Nothing beats the glam-quotient of a sleek sheen and the leeway it offers in terms of styling. It’s the reason why Brazilian blowouts have been surging in popularity for 2022. But, what exactly does the whole process entail? Needless to say, you might have some lingering questions. So to clear the air before you take the plunge towards sleek glory, we’re listing down six things you and your hair need to know before you officially commit.

What’s A Brazilian Blowout?

The treatment originated in Brazil – hence the name – and is a temporary smoothing treatment for hair. The treatment works by binding to the hair to form a protective layer around each strand, which eliminates frizz, protects hair from damage, and seals the cuticle. Brazilian blowouts not only help in keeping frizz at bay but they also add the coveted supermodel shine to hair.

While keratin treatments focus solely on reducing frizz and straightening hair, a Brazilian blowout is customisable based on your desired results – curls or straight, but no frizz either way. It does have a minimal amount of formaldehyde in it, but this helps it work better than the other hair smoothing treatments that are completely free of it.

How Long Does A Brazilian Blowout Treatment Last?

While it depends on the hair type, Brazilian blowouts typically last 10 to 12 weeks or about two and a half to three months. The longevity of this treatment also depends on how often you wash your hair. This is because shampooing slowly rinses out the coating from your hair.

How Much Is A Brazilian Blowout

The cost of a Brazilian blowout ranges depending on your geographic location, length of hair, and the salon itself. On average, prepare to pay anything between Rs.4,000 to Rs.8,000 for the special Keratin treatment.

How To Maintain A Brazilian Blowout And Make It Last

There aren’t any post-treatment restrictions with a Brazilian blowout like there are with other kinds of hair smoothing treatments. You can put your hair up in a bun or ponytail, work out, and even wash it immediately if you want. Here are some points to keep in mind though:

Use A Sulfate-Free Shampoo

Opt for a sulfate-free shampoo on keratin-treated hair and wash as little as possible to prolong the results. Your shampoo habits determine how long your treatment will last.

Colour Your Hair Before Keratin Treatment

Hair colour and Keratin go together if you do them in that order. When you apply hair colour just before Keratin, you’re priming the shaft of your hair to absorb the keratin solution, meaning the colour and the keratin should last longer.

Avoid Saltwater!

Salt is the enemy of the Keratin treatment, so you’ll want to keep your locks out of the ocean water or saltwater pools. Try keeping your hair covered with a scarf or hat while you are at the beach, and as soon as you get hone, wash it to ensure all traces of saltwater are removed.

Treat Hair Gently

For shiny, healthy locks, it’s important to remember how much it has been through to get there. Your hair is delicate and more likely to break in this weekend stare: keep it as dry as possible, don’t use clips, or rubber bands of wet hair, and use a heat protectant when using hot tools.