At POPxo, we’re big on celebrating both big and small milestones. Work anniversaries are as important as birthdays and team lunches are serious business. A week doesn’t go by without the team sharing a gooey chocolate cake.
With that in mind, can you picture our office party on POPxo’s fifth birthday? Yes, we’re pulling out all the stops.
In 2014, POPxo’s team of five people was working out of a small space in Hauz Khas Village, Delhi. Five years later, we’re a family of 180, working out of sprawling offices in Mumbai and Gurgaon. So, as POPxo turns five, we are excited to share the year that was. The stories, videos, and social media posts that you loved, the milestones we achieved and the next big thing on our roadmap. You’ll be surprised at how far we’ve come in only five years!
1. POPxo Is Now Available In Six Languages
With English and Hindi content giving us over 39 million monthly active users across all platforms and social media channels, we decided to take things up a notch and launched four new languages – Tamil, Telugu, Marathi and Bangla.
The idea? Catering to a much wider audience by offering a platform that speaks their language.
2. Let’s Talk About The Reach
Our page views and video views are off the chart, if we may say so ourselves. The app registers 50 million users on the POPxo app, 12 million fans on Facebook, 2.7 subscribers on YouTube and 700 thousand on Instagram who spent a total 40 million hours on POPxo. Whoa! In fact, our videos recorded a collective 2 billion views and 36 billion social media impressions, which is crazy amazing, right?
3. Luxeva
On the fifth anniversary of POPxo, we announced the launch of a new product – Luxeva.com. Luxeva is a digital-first luxury content platform for men and women across all lifestyle categories who are looking to live their best life.
4. Plixxo
In July 2017, POPxo launched Plixxo, a one of its kind platform that aimed to get all digital influencers in India in one single place and connect them with brands to help create engaging content. Today, almost two years later, there are over 37,000 influencers on Plixxo, helping brands, as well as influencers, execute large scale campaigns.
5. POPxo Shop
We’re a digital platform for women all over the country so it only made sense for us to venture into the field of e-commerce. We launched POPxo shop with a wide range of phone covers, sweatshirts, stationery, bags, pouches and many other products designed keeping in mind the millennials and their preferences.
6. #POPxoWomenWantMore
POPxo prides itself in being the largest digital community for women. So, on the occasion of International Women’s Day 2019, POPxo ran a campaign called #POPxoWomenWantMore. For the campaign, over 7,000 women were surveyed over a duration of seven days. The POPxo community also created 865 questions and 236 polls and the interactions were across all six languages.
7. Most Read Stories Of 2018
1. Shame, Shame, Shame! Kasautii Zindagii Kay Delivers The Most Sexist Episode Of This Season
Kasautii Zindagii Kay 2 gained massive popularity over the last two months and so did this story we wrote. Are you wondering why? Well, because we called out the show for being offensive and sexist.
2. #DeepVeerKiShaadi: EVERYTHING You Need To Know About Deepika’s Bridal Looks!
Yes, Deepika Padukone’s bridal lehenga by Sabyasachi was gorgeous, but did you notice the hidden message in her dupatta? Well, we did!
3. Dear Bride, 13 Super Cool Things Sonam Kapoor Did At Her Wedding That You Should Too!
#SonamKiShaadi was so spectacular that it felt like a Bollywood film only longer and lovelier. And amidst all the glam on the ‘gram, we found some amazing tips for brides courtesy Sonam Kapoor Ahuja.
4. #WomensDay: 84 Ways To Remind Yourself That You Are BEAUTIFUL!
Ah, Women’s Day…something POPxo celebrates all year long. This was a heart-to-heart for all the beautiful ladies out there. A small reminder, if you will?
5. Dear ‘The Cut’, Did You Really Just Call Nick Priyanka’s ‘Forever Bitch’?
When The Cut published a vicious piece titled ‘Is Priyanka Chopra and Nick Jonas’s Love for Real?’, we decided to take a stand against it.
Let’s just say, we served The Cut right for demeaning our desi girl.
8. Videos That Went Viral
1. Types Of People In An Elevator
Are you the serial button pusher? Part of the lovey-dovey couple who should get a room?
2. Types Of Golgappa Eaters
From ‘Miss Posh’ to ‘The Spicy Lover’, don’t we all know these types of golgappa eaters! Found your golgappa twin from POPxo?
3. Quick And Easy Hairstyles For Oily Hair
These quick and easy hairstyles will get you through every bad hair day, trust us!
4. Annoying Things Girls With Big Boobs Will Totally Get
AKA the things you should NEVER say to a girl with big boobs.
5. Thoughts Every Girl Has While Getting A Bikini Wax
Don’t forget to plug in your earphones for this one, ladies.
9. Memes That Broke The Internet
1. Life’s Constant Troll
2. Please God, Work Your Magic!
3. Foodie For Life
4. Glutton Of The Year
5. It’s Her Secret Weapon
POPxo is now available in six languages: English, Hindi, Tamil, Telugu, Marathi and Bangla.
AWESOME NEWS! POPxo SHOP is now Open! Get 25% off on all the super fun mugs, phone covers, cushions, laptop sleeves, and more! Use coupon code POPXOFIRST. Online shopping for women never looked better!
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