Let’s get real – the beauty business is hard to crack. But you know a brand’s going to make it big when it’s launched by somebody who only knows how to win. And that’s who Serena Williams is – a winner.
So when she announced the launch of her beauty line WYN Beauty, we knew the products would serve and we had to get in on it. And that’s where the pathbreaking joint venture between the legendary Serena Williams and The Good Glamm Group comes in. While the launch of WYN Beauty is one of the biggest beauty launches of the year, it’s also a historic first for an Indian DTC company. As a leading beauty platform in India, it only made sense for The Good Glamm Group to launch Serena’s beauty brand in the US, making it available on the WYN Beauty Website, in almost 700 Ulta Stores across the country, and on the Ulta Beauty website.
As a woman of colour, Serena understands the complexities of finding product shades that match her skin tone – a struggle most Indian women have dealt with. You best believe WYN’s products are all-inclusive since they’re attested by the tennis star herself. Since she’s on the field, she also knows the struggles of dealing with sweat and makeup melting away within minutes.
Shop The Range Of Products
The range of products currently includes the basics – skin tints, concealers, eyeliners, mascaras, and of course lipsticks and glosses. All made from skin-loving ingredients and are transfer, smudge, and flake-proof. Perfect to be worn both, on and off the court.
The Featuring You Hydrating Skin Tint is delivers up to 72 hours of hydration, gives a second-skin-like finish and is available in a whopping 36 shades, and has an SPF of 30. A multi-duty product for the WYN!
The Glideline Longwear Eye Pencil has a long-wear formula that glides smoothly and is transfer-proof. It also comes with a sponge-tip applicator on the other end so you can master both, an easy wing and a smokey eye.
The Glideline Waterproof Liquid Eyeliner is a quick-drying pigmented formula that’s smudge, sweat, and water-proof for up to 24 hours.
We all know how annoying those spots and dark circles can be, especially when there’s a big event coming up and your skincare products aren’t doing their job. Nothing To See Soft Matte Creamy Concealer serves and how. It comes in 20 shades and has a medium buildable coverage that keeps the skin hydrated for up to 72 hours!
If there’s something we’ve learnt over the years, it’s the importance of fuller, face-framing brows. The Taking Shape Brow Shading Pencil has a pencil on one side and a spoolie on the other so it’s easy to pull off that natural look. It’s even available in three different shades to suit different hair colours.
Lip serums are the latest crazy and Serena’s hopped on board with the No Words Needed Lip Serum. It promises to hydrate the lips for 24 hours, has a non-sticky formula, and delivers a high-shine finish.
Long, voluminous lashes are every beauty girl’s dream. The Big Vision Lengthening & Defining Tubing Mascara helps make that dream come true. The double-arched brushes ensure every lash is coated from root to tip and offer both definition and length.
Is a beauty brand even complete without lipsticks? WYN Beauty has two variants – Say Everything Max Intensity Featherweight Lipstick and Word of Mouth Max Comfort Matte Lipstick. The former is a satin finish available in 10 versatile shades that offer full coverage and glides on easily. The latter, a comfortable matte available in 10 bold colours, offers hydration for up to 24 hours.
And finally, a multi-tasking product that’s almost a requirement in all our bags. Most Versatile Pigment Multifunction Lip & Cheek Color is a gel formula that’s smudge-resistant and blends smoothly, available in 8 very pretty shades perfect for everyday wear to ace that no-makeup look.
And while it’s not available in India just yet, we’re on the edge of our seats, waiting for it to launch in the country soon!
Featured Image: Instagram
