As more and more people are indulging in beauty and skincare, the industry is witnessing a boom in brands that offer products for almost every concern. Gone are the days when these were looked at as something that only the celebs do, these days everyone wants to look and feel their best and that’s a great news honestly. Seeing the market for skincare, celebs have understood the power of this industry and have stepped their toes in it.
Here are 10 Bollywood-celeb-owned beauty and skincare brands that have made their mark in the industry.
1. 82°E by Deepika Padukone
In 2022, Deepika Padukone launched her skincare brand – 82°E. The brand delivers skincare products that are clinically tested. The products are enriched with natural ingredients and it focuses on holistic practices that aid in “nourishing the mind, body and spirit with self-care”.
2. Hyphen by Kriti Sanon
On her 33rd birthday, Kriti Sanon launched her skincare brand – Hyphen. It is one of the most budget-friendly beauty brands in the market. The actor defines it as a “power-packed solution for every concern.”
3. Kay Beauty by Katrina Kaif
Katrina Kaif turned her love for makeup into a business venture. This brand is one of the few brands in the Indian market which offers a diverse range of makeup products for almost every Indian skin tone. Speaking to Forbes India, the actor said, “More than just a brand, I wanted it to be a community for women, who would feel completely okay to be themselves—which is also our tagline ‘It’s Kay to Be You’.”
4. Anomaly by Priyanka Chopra
In 2021, Priyanka Chopra started Anomaly as a haircare brand that retailed exclusively at Target stores in the United States. In 2022, the products were made available in India as well. The brand offers quality haircare without compromising on its ingredients. The brand spends less on packaging to make sure that its formulas are top-notch.
5. SoEzi by Sonakshi Sinha
In an Instagram post, Sonakshi Sinha revealed that SoEzi was formed out of a desire to make sure that “glamour is accessible to every person in the country.” The brand offers a wide array of press-on nails that are super easy to use and are a perfect way to jazz up any look.
6. 9Skin by Nayanthara
In 2023, Nayanthara launched 9Skin along with her husband – Vignesh Shivan. The skincare brand has a limited range but it offers products that have a unique blend of natural ingredients and are backed by modern science.
7. Starstruck by Sunny Leone
Founded in 2018, this cosmetic brand was founded by Sunny Leone and her husband. The products are cruelty-free and PETA certified. It offers luxurious products that do not burn a hole in your pocket.
These brands are changing how we perceive the beauty and skincare industry.
