Yes, you read that right. It's hardly a secret that Zara established itself as a go-to brand for fulfilling all of everyone's wardrobe requirements, bringing you all that one required in terms of silhouettes, design details and style. Considering that you have, in all probability been shopping from the fast-fashion retailer for years, the need to experiment and branching out can be real. Not to forget, some attention to your carbon footprint by going the slow, responsible fashion route couldn't hurt either. Enter the dynamic homegrown labels on our radar that you wouldn't wish to miss out on.
So here's taking a deep dive into the best new-age labels we are loving, the majority of which are now also opting for a more conscious and ethical approach towards fashion.
Offering a range of luxe alternatives from going-out dresses to office-appropriate separates, Rengé is a homegrown label that ought to be on your radar. The brand was set up in early 2016 and since then, has strived to make way for conscious clothing that doesn't compromise on style. In order to be mindful of the environment, their fabric requirement is fulfilled from sourcing through warehouses. In 2021, the label plans to venture into the season-less category, with a focus on upcycling.
Price range: Starts at Rs 1600
Based out of Goa, this brand is going from strength to strength, all while championing responsible fashion. A zero-plastic packaging policy is met with the interesting concept of the label planting a tree in Orissa's rural area for every purchase made. Further, their website offers elaborate information about the brand's functions, keeping it transparent. If elevated, functional basics are your go-to, we suggest taking a peek.
Price range: Starts at Rs 1199
This local business that identifies itself as a 'Make In India' label was founded in 2017 and is run by three sisters. Working towards keeping their practices sustainable, Urban Suburban offers an excellent range of clothing for women. Think slip dresses, co-ords, structures jackets and much more. Not to forget that the eye-catching collections are offered on affordable lines.
Price range: Starts at Rs 500
If contemporary clothing with a twist is something that always leaves you with lesser options you would like, we suggest taking a look at this one. Keeping ethical fashion on the forefront, trueBrowns also ensures inclusivity in terms of the sizes it stocks up. Though prominently occasion-centric, you will find a fair amount of breezy, fuss-free staples to add to your closet too.
Price range: Starts at Rs 999
Shop by fabric, technique or collections—Sui's wide range and conscious clothing (+accessories) are worth delving deeper into. Based in India and Singapore, the label's range incorporates a mix of affordable and premium fits, pieces that will last for much longer in your closet. And lest you miss out, its edits also make for remarkable gifts that your loved ones will enjoy!
Price range: Starts at Rs 250
The brand's spin on vibrant colours and uber-cool silhouettes is matched by a fun Instagram feed that will keep you thumbing through for minutes. Having been vouched for by the likes of Rhea Kapoor and Swara Bhaskar, amongst others, Do Tak Keh's cool-chic collections comprise the most distinctive separates you will find. And just FYI, don't be surprised if you find your friends making inquiries.
Price range: Starts at Rs 4200
Complete with a take-back program, titled #madetobemadeagain, this homegrown label allows you to return their worn merch that is then recycled. A limited but stellar collection awaits you at this Bangalore-based label that aims to introduce new-age details in power dressing for the Indian audience.
Price range: Starts at Rs 2000
Ranking high up in the charts for pret clothing, Bhaane has been around for a little over eight years. The brand is owned by Anand Ahuja and so it's no surprise to see Sonam Kapoor flaunting a chic outfit from the brand time and again. Dabbling in wardrobe basics, evening wear and office-appropriate picks, the 'Made in India' label has a lot of unique style in store for you.
Price range: Starts at Rs 699
This label specialises in luxury so a couple of its offerings could appear to be on the pricey side though, in terms of affordable luxe, Basque makes clothes to impress. With a razor-sharp focus on silhouettes, tailoring and surface manipulation, trust this homegrown label to jazz up your going-out and workwear wardrobe.
Price range: Starts at 3500
Found your fashion favourite(s) from these homegrown labels?
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Featured Image: Instagram