Every December, Google releases a list of the most popular search terms in the past one year. Curious to know what made the cut in terms of beauty, we dove right in and took a look. The 2017 top searched terms will shock you!
While 2016 was dominated by fishtail braids, the most searched beauty phrase for 2016 was ‘how to do a fishtail braid’.
According to Allure, the most searched beauty phrase for the year 2017 is ‘beauty blender’ and we’re stoked. This egg-shaped blending sponge has been making waves for years. But recently, every brand has released their own version of the good ol’ Blender. Ask us and we’d say we’re loyalists to the OG - Beauty Blender (Rs 1,999), ain’t nothing like the real deal. Buy it and watch your foundation game change, forever!
If you’re wondering which brands made it to the top of the list, you’re in for a pleasant surprise again. Here’s Google’s top searched beauty brands of 2017 and some of our favourite products, and no, they’re not your conventional brands. But you definitely need to try out some of their products!
1. Ulta Beauty
2. BH Cosmetics
We absolutely love the Carli Bybel X BH Cosmetics Eyeshadow and Highlighter Palette. Buy it here (Rs 1,795)
4. Charlotte Tilbury
The Charlotte Tilbury Air Brush Flawless Finish Skin Perfecting Micro-Powder (Rs 3,120) photographs beautifully, blurs imperfections and gives your skin an airbrushed finish making it our absolute favourite!
5. Milk Makeup
6. Benefit Cosmetics
The POREfessional Face Primer is a staple in all our bags, it fills in all those pores and gives your skin a smooth canvas for foundation. It also increases the longevity of your make-up. Buy it here (Rs 1,010)
7. Wet n’ Wild
If you haven’t heard of Wet n’ Wild you haven’t been following us closely! This drugstore gem just launched on Nykaa.com and we couldn’t be happier. We absolutely love the MegaLast Lip Color (Rs 295), the Photo Focus Foundation (Rs 599), the MegaGlo Contouring Palette (Rs 499), the MegaGlo Highlighting Powder (Rs 499). Basically, we love it ALL!
8. Fenty Beauty
Rihanna’s Fenty beauty has taken the make-up world by storm! Her foundation line alone has 40 shades! Make sure to grab one while you travel!
9. Huda Beauty
The Huda Beauty #FauxFilter foundation (Rs 3,205) needs no introduction! Pair it with the Dessert Dusk Palette (Rs 4,359) and the Lip Strobe (Rs 2,564) and you’re all set to slay those Instagram photos! Psst: Huda ships to India!
Sorry Kardashians you didn’t make the list, maybe next year?
Here are some of the other search results from 2017.