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#BustingTheMyth: You Don’t Need An Underwire Bra For Better Shape

#BustingTheMyth: You Don’t Need An Underwire Bra For Better Shape

There’s no truer pain than when your own luxurious underwire bra decides to poke you in the heart.

The next time you are at a table with your besties or even women you’ve just met, here’s an ice breaker that will definitely work. Just say, “Aren’t underwire bras just so annoying?” It will initiate a cult-like response–everyone will let out a collective sigh, followed by an emphatic “ugh!” We are no strangers to the world of lingerie and the more we wear it, the more we come to terms with the discomfort and compromise that comes with it.

For most of us, our first trysts with bras or lingerie involved the usual underwire or t-shirt bra. We started off with the underwire and never let go. We made a compromise with the wire for good shape and more support. But what if we told you that you don’t need to go through the discomfort at all? We are here to break the biggest bra-related myth of all time, one that will definitely make you want to stow your underwire bras away for good. Shall we?

The myth: Only underwire bras can give you better shape and support.


Since the beginning of time, we have always been told that underwire bras are great for support, especially under tricky outfits. Yes, there is some discomfort, but then you get used to it. 

However, this isn’t true at all. 

If a bra is correctly designed, even without an underwire, it can give better support and shape. Wacoal India, a new-age lingerie brand, prides itself about giving you the support and shape of an underwire bra–without the wire. The brand understands what women need and has introduced products which not only look good but also feel good. They aim to enhance the comfort factor for every woman. Your bra is that ONE garment you wear the longest in a single day. There is no reason for you to compromise your comfort. 

Wacoal has a wide range of non-wired options to choose from without compromising the fit, shape, and support.

Also Read: Best Bra Brands in India

The Mystique range in the AW19 collection that comes in two vibrant colours–purple and navy green–is for the fashion-forward woman of today. The wireless revolution of Bragenic brings you a non-wired push-up bra. Edged with decorative lace, this new group is available from cup size A to D and comes in black, greyish pink and greyish blue hues.

Finally, perfect for every day, the How Perfect Wire-Free T-Shirt Bra prevents show-through with seamless foam-lined cups. This collection is available in black, beige and pickled beat colours.

Honestly, ladies, we may have 99 problems, but our underwire bra doesn’t have to be one. Be sure to visit the Wacoal exclusive stores across Mumbai, Chennai, Bangalore, Kolkata, Hyderabad, Pune, Nagpur, Ahmedabad, Ghaziabad and Kochi. Wacoal is now also available at select Shoppers Stop outlets, on their own website www.wacoalindia.com and other online partners Myntra and Tata Cliq. 

*This is a sponsored post for Wacoal

14 Nov 2019

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