Advertisement

Lifestyle

The Good Glamm Group Raises $150 Million, Becomes India’s First DTC Beauty Company To Enter Unicorn Club

Tanya SharmaTanya Sharma  |  Nov 9, 2021
The Good Glamm Group Raises $150 Million, Becomes India’s First DTC Beauty Company To Enter Unicorn Club

Advertisement

The festive season has turned out to be a double dhamaka for all of us at the Good Glamm Group! We’ve just hit an incredible milestone as a company and we cannot contain our excitement. The Good Glamm Group has raised $150 million funding in its Series D round.  This funding round is co-led by marquee tech and private equity investors Prosus Ventures (Naspers), Warburg Pincus along with participation from Alteria Capital and existing investors L’Occitane, Bessemer Venture Partners, Amazon, Ascent Capital and the Mankekar Family Office. 

The Good Glamm Group is South Asia’s largest content-to-commerce conglomerate, with a portfolio comprising proprietary beauty and personal care brands. These brands are powered by a digital ecosystem of content, community and creator assets. 

With this Series D funding, the Good Glamm Group has become India’s first DTC beauty & personal care company to reach unicorn status! 

Sharing his thoughts about this incredible feat,  Darpan Sanghvi, Group Founder & CEO, Good Glamm Group, said, “Entering the Unicorn Club marks Day 1 for all of us at the Good Glamm Group. And we couldn’t be more excited and privileged to embark on the journey from 1 to 10, with Prosus and Warburg, who bring incredible strength and experience to our company”

Echoing Darpan’s sentiments, Priyanka Gill, Co-Founder, Good Glamm Group, said, “Being part of Good Glamm Group is a dream opportunity and a privilege as we become India’s largest DTC beauty and personal care company. Now with Prosus Ventures and Warburg Pincus as our investors and partners we are perfectly positioned to scale even faster and fulfill our mission.”

Naiyya Saggi, Co-Founder, Good Glamm Group, said this milestone will inspire us to work even harder. She said, “The consumer’s needs are at the heart of all the work we do at the Good Glamm Group, and it is a privilege to build with Prosus Ventures and Warburg who are strong, mission-aligned partners. This partnership demonstrates conviction in the Good Glamm Group’s vision to bring under one roof, trusted brands, passionate founders & teams driven to ensure the best care across our consumer’s lifecycle. It is a milestone for the entire group and inspires us to double down and work even harder.” 

This milestone comes weeks after the Group acquired ScoopWhoop, India’s largest digital media platform for men, further consolidating its position as a ‘Digital House of Brands’. 

Brands that come under the Good Glamm Group umbrella include MyGlamm (India’s fastest-growing cosmetics brand), The MomsCo (India’s leading premium mom and baby brand), POPxo (India’s first brand of cosmetics for tweens) and Baby Chakra (India’s first baby products brand co-created with mothers).  

These brands will be able to leverage a large digital audience comprising the Group’s 3.5 billion monthly impressions, 88 million POPxo users, 100 million ScoopWhoop users, BabyChakra’s 20 million mothers’ community with over a 10,000 doctors network, and 220,000 Plixxo Influencers.  In addition to this they will be able to leverage the 30,000 offline points of sale network owned by the Good Glamm Group

With this incredible milestone, what does the future hold for us? The Good Glamm Group will be utilising its latest funding to invest in product development, support data science and technology research, increase offline expansion, fund working capital requirements. It will work on expanding our creator assets and content creation capabilities and digital reach of POPxo, Plixxo, BabyChakra and ScoopWhoop. The Group will also continue to make investments in more beauty & personal care brands as and when the opportunity arises. 

And what does this phenomenal feat mean for you, our Glamm fam? Non-stop rewards, exciting offers and even more inclusive products!  We are now equipped to take care of all your beauty, personal care, and grooming needs, and vow to give you nothing but the best. Thank you for being on this journey with us, and here’s to scaling more incredible feats together!