The past few weeks have been full of excitement as we officially announced the formation of The Good Glamm Group on September 27. This consolidates MyGlamm’s position as a ‘Digital House of Brands’ and we are just getting started! Keeping true to our promise, we have another exciting announcement to share with you. The Good Glamm Group has acquired The Moms Co., India’s leading Mom & Baby DTC (direct-to-consumer) brand and we’re so happy to extend a warm welcome to them.
This acquisition marks India’s largest DTC transaction to ever take place in the beauty and personal care segment. With this move, The Moms Co. aims to grow to a projected revenue of Rs. 500 crore in the next two years. Talk about phenomenal growth!
The New Delhi based company is India’s first Nature In. Toxins Out. TM brand, and will continue to operate as an independent entity. Founders Malika Sadani and Mohit Sadaani will work closely with Group Founder Darpan Sanghvi, and Co-Founders Priyanka Gill and Naiyya Saggi of Good Glamm Group to accelerate The Moms Co.’s presence not just in India, but across the world.
And how do they plan to achieve that? The Moms Co. will be able to leverage a large digital audience of over 100 million users across POPxo and BabyChakra. They will also have access to over 220,000 Plixxo influencers and BabyChakra’s 10,000 doctors network. Being a mom-led brand, The Moms Co. will gain access to insights into what millennial women and moms are looking for from the group’s content platforms.
Talking about this exciting new development, Darpan Sanghvi, Group Founder & CEO, Good Glamm Group, said, “As a group, we were inspired by the brand love and loyalty from women for The Moms Co. from users across our BabyChakra and POPxo platforms. We are very excited about the possibilities with this partnership and look forward to working closely with the team to take the brand to millions of women across the country through our online and offline presence.”
Echoing Darpan’s excitement, Malika Sadani, Founder & CEO, The Moms Co., said, “This partnership marks a milestone in our vision of creating one of the leading Mom & Baby care brands around the world. We’ve always been on a mission to help Moms make Safe, Natural, Effective choices and with the capabilities of the Good Glamm Group, we will be able to have an impact on the lives of millions of Moms around the world through our products, and now through meaningful content and a strong community as well.”
So what does this mean for you, our Glamm fam? With the Good Glamm Group backing up The Moms Co., you can expect new products across skin, hair, bath and body, and mother & baby personal care. The focus is on creating the safest natural formulations that are toxin-free—because we wouldn’t offer you anything but the best! Thank you for continuing to support the Good Glamm Group, and we can’t wait to share every step of this journey with you.