The celebrations never seem to end at the Good Glamm Group HQ! A month after Manish Malhotra Beauty by MyGlamm launched its national TVC, we are back with another exciting announcement. This time, it’s India’s fastest growing DTC haircare brand, St.Botanica, that has released its first-ever national TVC. The message of the campaign is #StBotanicaGlamHair and features the gorgeous Kareena Kapoor Khan, the newly-appointed brand ambassador.
It’s no secret that our hair goes through severe wear and tear on an everyday basis. The campaign film highlights how using St Botanica’s iconic Moroccan Argan range helps you combat damage caused by styling, heat and exposure. Regular usage of the ultra-nourishing products with the power of Moroccan Argan will give you glamourous hair that shines. The range perfectly encapsulates the campaign’s message, ‘Glamourous hair, every day!’.
In the commercial film, you see Kareena open up to the audience about her hair woes. From heat-induced damage to split ends—our hair goes through a lot of suffering on a daily basis. The film then provides customers the ultimate solution to their mane troubles—St. Botanica’s Moroccan Argan range. Argan oil, the range’s star ingredient, is rich in Omega 3 & 6, vitamins, minerals and antioxidants. It helps revive dull and damaged hair through intense nourishment and conditioning.
Watch the entire TVC here:
The St. Botanica Moroccan Argan range is what keeps Kareena’s hair lustrous and beautiful. Commenting on the new ad film, she said, “I’m really excited to be a part of St.Botanica’s first-ever TVC. I deeply resonate with the philosophy of the brand and their product formulations which are derived from nature’s most exotic ingredients from across the globe. St.Botanica is a brand I trust to keep my hair looking fabulous all year long and I’m glad to be associated with the brand.”
Excited about the new campaign, Sukhleen Aneja, CEO, Beauty & FMCG Brands, The Good Glamm Group says “With St. Botanica we are introducing the power of highly efficacious exotic natural ingredients in toxin-free paraben-free formulations. We are bringing in the power of Moroccan Argan in our range of shampoos and conditioners. Moroccan argan is a rich source of Omega 3 and 6. It deeply nourishes your hair so that you can enjoy styling, spraying blow-drying without any fear of damage.”
After learning about the secret to Kareen’s gorgeous hair, we know you all have only one question. How can you get your hands on St. Botanica’s Moroccan Argan Oil range STAT? Click here to shop for your favourite products from the range.
Ready to have glamourous hair, every day?
