The pandemic led to a fashion awakening—not in terms of WHAT we were buying but HOW we were doing it. As someone at the helm of India’s couture scene, Aashni Shah saw the change coming and embraced it with open arms. And thus, Revivify was born. A curated destination for pre-loved Indian designer wear, Revivify is now changing the fashion game by making ‘sustainable’ the most coveted trend. The unique platform lets fashion connoisseurs buy and sell pre-loved South Asian luxury wear through a hassle-free process. Here’s everything you need to know about Revivify:
Pre-Loved Is The New Green?
While pre-loved fashion is seeing a rise across the world, it takes a whole new meaning in India—the land of handloom and ancient handicrafts. With a special focus on crafts like Patan Patola, Chikankari, and Jamdani, Revivify has been shining a light on Indian heirlooms and their archival value.
Each one of the garments available on the website is a classic that’ll always be in vogue. We particularly have our eyes on this bridal lehenga set by Shyamal & Bhumika.
This raven black set with Abu Jani Sandeep Khosla’s signature embroidery is on our wishlist as well:
Invest in this JADE beauty if you have been loving the tonal embroidery trend:
The bandhani knots and signature gota patti work on this gorgeous Anita Dongre creation makes it the perfect pick for an intimate wedding.
That said, you’d find almost every single Indian designer you admire! The best bit? There is a sense of exclusivity attached to owning vintage fashion offerings that earned the style community’s approval and will never be produced ever again. It’s almost like an investment!
An old saree owned by Aashni’s mom played a pivotal role in the inception of Revivify. The fashion entrepreneur wanted to reuse the saree and it made her think of all the gorgeous Indian couture lying unused in their cupboards.
With Revivify, one can now give a new lease of life to these designer creations by giving them a new home. It also makes owning South Asian couture considerably affordable. You can literally buy vintage offerings by iconic designers for as less as half of the original price. It is basically a win-win for everyone—the buyer, the seller, and most importantly, the environment! By investing in vintage creations, you discourage mass production and cheap clothing made with polyesters and synthetic fabrics that severely harm the environment.
Oh and you can be rest assured that everything available on Revivify has been approved through a two-step authentication process. Now, how great is that?!
With the wedding season just around the corner, we sure are heading to Revivify. Do let us know what you think!
Featured Image: Revivify