#POPxoHotRightNow: aLL’s New Collection Is Plus-Size Clothing Done Right

There are but a handful of apparel brands that make size-inclusive clothing that is not merely an exercise in tokenism. aLL, the plus-size store is one of them. The brand has been consistently delivering and making plus-size clothes that aren’t merely created just for the heck of it. Each one of their creation is bold and fun making aLL the only brand in India that has been keeping up with the trends while making plus-size clothing. Their latest Tropical and Tie Dye collections are no different. Here’s a lowdown:

What We Love

aLL’s latest line hits you like a breath of fresh air. There is a wide variety of prints, colours, and contemporary fashion trends to choose from. The silhouettes are versatile and make an impression. From athleisure to standout party wear picks, there is something for everyone and here are three things that we are specifically loving:

Use Of Prints

From statement tropicals to colour-contrast tie and dye picks, print is the USP of aLL’s new collection. They are fresh and there is a theme to them. Basically, you can tell an aLL garment in a sea of prints and that is a big win.

Glorious Silhouettes

The silhouettes are playful, breezy, and chic. There are no rushed cuts or awkwardly placed details. Everything flows gloriously, truly in the spirit of summer.

The Drama

A lot of drama has been added to the looks with the use of ruffles and breezy layers. They elevate the outfits and lend a statement appeal.

Philosophy

“The aLL muse does not adhere to any rigid rules. They can be whoever they want, follow their passions and enjoy exploring and expressing themselves in novel ways. The collection is created without regard for size while keeping trends in mind. Being expressive and bold was a driving force behind it. The collection’s main features are colour explosions and self-expression. With the addition of tropicals and their refreshing elements, we took a cue from nature,” says the aLL spokesperson.