#POPxoSpeakeasy: Shraddha Kapoor On Her Makeup Faves, Skincare & The Business Of Beauty

Tanya SharmaTanya Sharma  |  Jul 12, 2021
#POPxoSpeakeasy: Shraddha Kapoor On Her Makeup Faves, Skincare & The Business Of Beauty


In June, we shared an exciting development—the stunning Shraddha Kapoor officially joined the MyGlamm family as brand ambassador and investor! She is gorgeous, a phenomenal actor and loves all things beauty—we couldn’t be more thrilled to have her on board. Along with Shraddha, MyGlamm plans to transform the beauty landscape in India. In 2020, MyGlamm established India’s largest beauty democracy initiative, asking people to share their beauty needs with them and then partnering with global labs to bring their vision to life.

As Shraddha ventured into entrepreneurship, working with brands she personally connects with was paramount for her. This is why MyGlamm is a perfect fit for her! To get to know Shraddha a little better, Priyanka Gill, Founder & CEO at POPxo and Co-Founder & President at MyGlamm, invited her on a very special edition of #POPxoSpeakeasy to chat about The Business of Beauty. It was inspiring to listen to these two phenomenal women discuss business, beauty and everything in between. Our viewers seemed to love this dynamic duo as much as we did, and over half a million of them watched the session live! In case you were unable to catch them live, fret not. Here’s where you can watch the full session:

ICYMI, here are the top takeaways from Priyanka’s conversation with Shraddha:

Shraddha’s Entrepreneurial Journey

Shraddha is a phenomenal actor, singer and dancer. Now, she’s decided to add ‘entrepreneur’ to her list of titles. When Priyanka, or PG, as we like to call her, asked her about her journey with MyGlamm, Shraddha’s eyes lit up in excitement. “When you partner up with a company whose values resonate with your own, it feels very natural to me. This is why I’m so excited to work with MyGlamm! There’s so much to learn, and so much to have fun with—I’m really looking forward to this journey!” she said.

Shraddha’s Favourite Look From A Movie

From Haider to Half Girlfriend, Shraddha’s beauty looks in most of her films have been iconic. But PG posed a million-dollar question—which one is her absolute favourite? “It is so hard to pick one!” she said, but a fan-favourite has been her look in Stree. We gotta say, we’d love to recreate those kohl-rimmed eyes with grey lenses for a night out!

Shraddha’s Go-To Makeup

Shraddha’s face has been a canvas for makeup artists across the globe. But PG was curious to know—what’s her personal makeup style? If she’s going out to meet a friend for coffee, it’s important for her to be true to herself—she chooses to keep her makeup comfortable and light. For a slightly more dressy do, like a dinner, her staple is the MyGlamm Superfoods Kajal—she can’t step out without it! Besides that, she also loves wearing some mascara, lip balm and a hint of blush.

Shraddha’s Skincare Routine

Shraddha has gorgeous, glowing skin. So naturally, PG asked her to spill some beauty secrets! Shraddha said she likes to follow the ‘less is more’ philosophy when it comes to her skin. Her routine consists of cleansing, moisturising, and she uses a face oil when she needs extra hydration. She’s also a fan of face masks and loves using them from time to time. However, her main focus is her physical and mental health. “A large part of skincare is also what you eat and how much water you drink. Plus, doing things like yoga, taking care of your mental health and getting good sleep are the founding blocks of great skin!” she said.

Shraddha’s Handbag Essentials

What we love most about Shraddha is that she is relatable AF! And like most women, she loves carrying a plethora of things in her handbag. Besides her go-to MyGlamm Superfoods Kajal, some of her handbag staples include a large glass water bottle, her wallet and some protein bars to snack on.

Shraddha’s Guilty Pleasure

Indulging in our favourite food from time to time is good for the soul. And Shraddha, being half-Punjabi and half-Maharashtrian, loves to gorge on Indian desserts. Her favourites include rasmalai, gulab jamun, sheera and kheer.

Shraddha’s Ultimate B-Town Crush

PG couldn’t help but ask Shraddha something Team POPxo was dying to know—her Bollywood crushes. And turns out, Shraddha’s just like the rest of us! Her all-time crush, who she thinks is the hottest man in Bollywood, is Hrithik Roshan. She even dished that she had posters of him in her room when she was growing up and TBH, we couldn’t relate to her more!

Shraddha’s Thoughts On Our Meme Game

Unless you’ve been living under a rock—you’ve probably seen all the memes featuring Shraddha Kapoor we’ve been posting on POPxo and MyGlamm’s Instagram! When PG asked Shraddha whether she was enjoying the meme fest, Shraddha said she loves them and thinks our meme game is lit AF! Don’t believe us? Here’s a peek:

Shraddha’s Workout Routine

PG is a fitness enthusiast, so naturally, she wanted to know what Shraddha does to stay fit. Shraddha said that her main focus is to make fitness a lifestyle. Coming to her routine, she does Yoga three times a week and works out two-three times a week. She also added that it’s really important to listen to how her body feels.

Shraddha’s Love For Animals

Shraddha turned vegetarian a year ago, and shared with us why it’s so important to her. As an animal lover, she realised that she didn’t want to promote cruelty towards animals. On July 21, 2020, she decided to give up meat and has been a vegetarian ever since.  In fact, a big reason why she was drawn to MyGlamm was that their products are cruelty-free and PETA-approved.

Rapid Fire With Shraddha

Of course, the POPxo Speakeasy included a fun round of rapid fire with Shraddha Kapoor. Here are all the juicy questions PG asked Shraddha:

PG: Have you ever done your makeup in a moving car?
SK: Definitely! I’ve done my makeup in a moving car several times, using my phone as a mirror, with my kajal going all over the place!

PG: Ever done your makeup without a mirror?
SK: Yes, I have managed to do it on some occasions. I have even put on kajal without a mirror!

PG: What about doing your makeup in the dark?
SK: I have—and I’ve just hoped for the best once I’m done (laughs)

PG: And do you always, always, always take your makeup off before you go to bed?
SK: I definitely do it now! But there used to be times when I would be too exhausted from a shoot and would get lazy. But then I realised that taking off all your makeup before bed is very important, and I now do it religiously.

PG: What projects can we see you in next?
SK: I’m just going to resume shooting for Luv Ranjan’s film, co-starring Ranbir (Kapoor).  I have some more exciting projects planned, but we’ll chat about that when I finish shooting for Luv’s film!

TBH, after the #POPxoSpeakeasy, we now adore Shraddha more than ever. Welcome to the fam, Shraddha—we’re so excited about your journey with MyGlamm!