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Instagram’s Latest Fixation Involves Frothing Skincare & Makeup Products

Instagram’s Latest Fixation Involves Frothing Skincare & Makeup Products

Instagram is rife with beauty-related hacks — with yet another one descending upon the scene this month in all of its foamy, froth-like glory. Confused? We’re talking influencers frothing their products like you would a cup of coffee. Yup. That’s right. But is there any legitimacy to this technique? Because while the internet’s status for introducing the weirdest hacks to us is undeniable, some of these hacks do come through. Is this one an exception? Let’s find out.

Listen Up. We’re Frothing Our Beauty Products Now

Stephanie Valentine, pioneer of said trend, transferred some of her powder-based exfoliant into a frother containing a little bit of water and her go-to cleanser, and started ‘frothing’ the three ingredients together — the result was a formula boasting a wealthy, froth-like lather. Many have likened the formula’s consistency to that of a foam-based cleanser — and they’re not wrong.

The success of this hack is contingent on the kind of ingredients you’re frothing. If you attempt to extend the principle to formulas containing actives, you might end up destabilising them — rendering them ineffective almost instantly. Actives can include ingredients ranging from AHAs and BHAs to Vitamin C, Retinol, Niacinamide, Hyaluronic Acid, and more. It’s better to limit the hack to cleansers and makeup-removers.

There’s nothing wrong with frothing your cleanser — seeing that you’re DIYing a foam-based cleanser. But remember that these cleansers have the potential to suck the moisture right out of your skin. If you have dry skin, you might want to steer clear of this hack.

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What About Frothing Makeup?

But someone did go ahead, and froth their foundation — as if mixing it with water wasn’t enough, another step has introduced itself to the ‘gram. But did it work? Avonna followed the same steps as Stephanie as seen in her two-part reel — pumping some of her foundation into a water-containing frother, and frothing. She asserted that the formula translated onto her skin better than normal — feeling lighter, cloudy, and waterproof. While she admitted to not knowing the science behind the technique, she said that the resulting formula was waterproof — substantiating her statement with an instance of her working out in the gym for two whole hours without the foundation melting off her face. “The sweat-beads were forming on my skin but it was just sitting there. It never bothered the foundation, I blotted it off my skin on my paper-towel…no transfer,” she said in amazement.

While the end-result might look promising, remember that introducing water to products increases the likelihood of contamination by bacteria.

What do you think of this hack? Are you giving it a chance?

Featured Image: Instagram

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31 Aug 2022

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