What’s the first thing you do when you wake up? Check social media? What’s the first thing you do when you go to a restaurant? Click pictures for #Foodporn? Scrolling through our Instagram and Facebook feeds has become a part of our routine. We have the urge to constantly be online and be updated with what’s happening around us.
From posting pictures, reading and sharing memes to endlessly jumping from one page to another, many of us are addicted. We often find ourselves coiled up in the web created by social media and don’t realise how we’ve been sitting in one position for hours at a stretch doing nothing but scrolling through our feeds.
Recently, McKinsey’s latest data report revealed that Indians have set the world record for spending the highest amount of time on social media. There were an estimated 560 million internet subscribers in India as of September 2018 and this number is expected to rise exponentially by 2015.
Indians spend more time on social media than online users in China or the United States. We spend about 17 hours per week on social media websites like Facebook, Twitter, Instagram, and others. This means roughly spending two-and-a-half hours on social media every day.
As opposed to other countries, India has cheaper internet services. After players like Reliance Jio came into the market, not only did it pose a threat to existing players like Airtel, Vodafone and Idea but also made internet available to the masses. This has led to a dramatic increase in India’s digital population. The number of people making their profiles on social media platforms has increased dramatically.
As of December 2018, India has about 75 million active users on Instagram – the second highest after the US, and over 300 million Facebook users, making it the leading country in terms of Facebook audience size.
LinkedIn in India has the second largest user base in the world after the US. In an interview with a leading daily, Hari Krishnan, LinkedIn’s business head in India, said that mobile use changes a LinkedIn user’s behaviour, focusing on “four key areas: user profiles, status updates, groups and the inbox.”
Images source: Instagram
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