As health and wellness became the new luxury amid the global pandemic, 2021 saw a rise in skinification of beauty. It was no longer enough to rely on primers, foundations, and highlighters for a healthy glow. We leaned towards hero ingredients and hardworking actives to rejuvenate our skin at a more meaningful level. Think retinol, vitamin C, niacinamide, hyaluronic acid, peptides, BHAs, and AHAs. Cult serums and creams were replaced by cult ingredients as people sought to broaden their skin-care knowledge. But what does 2023 have in store for us?
With all hope, 2023 will be a continued journey toward a new version of normalcy, and yes, our thoughts and approach to skincare will likely fluctuate accordingly. Below, find out which practices, rituals, and products will re-bubble and dominate in the coming months. Keep scrolling for the six biggest skincare trends to keep your eye out for.
9 Skincare Trends That Will Be *It* For 2023
Osaji Aka The Ritual Of Cleansing
The ritual of cleansing in skincare will resonate with a lot more people dealing with the effects of a post-pandemic world. It gives us time to unwind our thoughts and soothe the body. Spending more time in the tub or in the front sink is definitely something we can lean into! To imbibe, try pairing a soothing cleanser with a 5-min vitamin C treatment.
The Revival Of Ancient Tradition & Cultural Ritual
Skincare products that are technologically advanced, minimalistic, and influenced by ancient traditions and cultural rituals will have a major moment in 2023. There will be a gravitation towards skincare that supports a symbiotic relationship with the world we live in.
Squalene, Squalene, And More Squalene
Squalene is another ingredient that’s going to hog the beauty spotlight. It does an amazing job of moisturising the skin but is lightweight and won’t clog pores. Squalene even has anti-inflammatory properties to help reduce redness.
Retinol Cream > Everything Else
Vitamin A will continue to have its time underneath the Sun. We are expecting to see more brands release retinol/retinal products in 2023. The hardworking ingredient is going to be front and center in 2023.
Protecting The Skin Barrier
Products that protect the skin barrier, reduce inflammation, and hydrate will be huge this year. Products containing hyaluronic acid, squalene, and ceramides help to seal the skin and create a protective layer with added benefits of anti-ageing effects.
Plant-Based Anti-Ageing Ingredients
2023 is going to see a lot more retinol-based skincare and more unexpected findings on plant extracts that turn out to have beneficial properties, like red onion. In addition to that, there’s going to be increased awareness around sustainable packaging and beauty movements.
Bacteria-Laden Skincare Products
PSA: Bacteria is no longer a dirty word when it comes to skincare. The skin’s microbiome is getting more attention with the emergence of probiotic skincare products. These products help maintain the skin barrier while also boosting skin immunity, maintaining pH balance, and allowing it to perform better.
Mineral Sunscreens Will Reign Supreme
Mineral sunscreens are on the rise and their popularity will only continue to grow in 2023. We are going to see more products that are mineral-based, especially tinted options which help eliminate the white cast that occasionally occurs.
Prioritising Scalp Care
One area of skincare we’re going to focus on is the scalp. People are going to look at skincare as a holistic, whole-body practice that extends beyond our facial skin. With the rise of scalp serums, this long-neglected area is coming to the forefront.
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