In 2024, beauty is all about effective products that deserve prime real estate on your vanity for a reason. From skincare superheroes to the most divine scents, this year we’ve seen an explosion of celebrity-owned beauty brands that are more than just a name, in addition to a series of one-off products that have gone viral for their impressive packaging or unbelievably high-performance characteristics
Today, we’ve curated a list of all these new brands and products capturing our attention since it’s not just about the allure of buying new products anymore; it’s about making informed choices and selecting items that promise to deliver results and enhance our natural beauty.
Celebrity Lines That Are Changing the Game
82ºE For Men by Deepika Padukone
Gone are the days when men’s skincare was an afterthought. Deepika’s 82ºE for Men is making waves with its straightforward yet effective skincare line targeted towards men. The line includes a cleanser and a hydrating cream with SPF 40. The products, enriched with Betaine, golu kota, and ceramides, promise to hydrate and improve skin elasticity. It’s the simplicity and quality that make this range a must-try. We’re also looking forward to the body care line!
Cécred by Beyoncé
Beyoncé’s Cécred is a love letter to textured hair, born from personal history and years of experience. The initial Foundation Collection features eight products, everything from a scalp scrub to a nourishing hair oil, emphasising the importance of healthy, nourished hair. It’s Beyoncé’s commitment to inclusivity and quality that makes Cécred stand out in the crowded haircare space.
Rare Body Care
Rare Beauty, founded by Selena Gomez, is branching out with ‘The Find Comfort Body Collection,’ a line focused on self-comfort and acceptance. From a soothing aromatherapy pen to a hydrating body lotion, each product in the collection is designed to offer a moment of peace in your busy day. It’s this thoughtfulness and emphasis on self-care that make Rare’s Body Care a collection to watch.
Zara Hair
Zara is bringing runway glamour to your haircare routine with its Glitter in Gold collection. Designed by runway hairstylist Guido Palau, this collection is all about adding a touch of luxury to your hair, proving that Zara can do for your locks what it’s done for your wardrobe. With Kaia Gerber as the face of the collection, Zara Hair is set to be a hit.
Victoria Beckham’s Double Cleansing Range
Victoria Beckham’s foray into skincare with a double cleansing range promises a facial-grade cleanse at home. Developed in collaboration with Melanie Grant, this duo offers a deep cleanse while maintaining the skin’s natural glow. It’s Victoria’s standard of excellence that makes this range a standout.
Product Launches That Have Us Excited
D’you Unkissed Sunscreen Serum
This innovative blue sunscreen serum offers SPF 50+ protection while doubling as a hydrating serum. Its unique texture and zero-white cast make it a game-changer for sunscreen skeptics.
Swiss Beauty Holographic Eyeliner
With six stunning shades, these eyeliners are a quick way to elevate any look. Their long-lasting, smudge-free formula means your eye makeup stays put all day.
Rhode Lip Case by Hailey Bieber
Hailey Bieber’s Rhode brand now offers a practical yet stylish phone case that holds your favourite Rhode lip tints. It’s the perfect blend of beauty, utility and genius marketing.
Cooling Water Jelly Tint by Milk Makeup
This lip and cheek tint offers a sheer, buildable colour with a uniquely eatable jelly-like texture. It’s clean, vegan, and perfect for a natural flush of colour or a big bite!
Sol De Janeiro – Cheirosa ’59
Sol’s newest fragrance is that’s both warm and light, blending notes of velvet plum, sugared violet, and vanilla orchid, with a comforting finish of whipped amber and sheer sandalwood.
Bonne Étoile by Dior
This scented water for babies and children, crafted by the collaboration between Francis Kurkdjian and Cordélia de Castellane. The product is a poetic blend of pear, wild rose, and white musks, formulated without alcohol and boasting 98% natural-origin ingredients.
Lux Balm Ultra-Hydrating Cherry Lip Balm by Fenty Skin
This powerhouse product is a game-changer for anyone battling dry, chapped lips. At the heart of its formula are Barbados cherry extract and vitamin E, both renowned for their lip-strengthening and revitalising properties.
As I said, 2024 is about high-quality, effective products that cater to a range of beauty needs. Whether you’re looking for the perfect skincare routine, haircare that understands texture, or makeup that stands out, this year’s launches have you covered. It’s time to make some space on your beauty shelf for these gems.
Featured Image: Instagram
