In a move that has left fans and fashion enthusiasts equally thrilled, Shah Rukh Khan has been announced as the face of Candere by Kalyan Jewellers. With Amitabh Bachchan representing the legacy and opulence of Kalyan Jewellers for years, the addition of SRK to Candere — Kalyan’s modern, design-forward lifestyle brand — feels like the perfect next chapter in a cinematic-meets-jewellery saga.
This isn’t just another celebrity endorsement — it’s an empire being completed. Two icons. Two eras. One legacy. The Shehanshah of Bollywood and the Badshah now headline the same house, uniting generations of trust, glamour, and grandeur.
Candere, known for its bold designs and millennial appeal, finds its perfect ambassador in Shah Rukh Khan — an icon whose timeless charm resonates across ages and borders. Whether on-screen or in real life, SRK’s persona is aspirational, romantic, and deeply rooted in emotion — exactly what Candere stands for.
The brand’s new campaign showcases Khan in a bold, regal avatar — exuding effortless charisma while reimagining how men engage with jewellery. The visuals are striking, the message even more so: Jewellery is not only about traditions — it’s also a statement.
In uniting Bachchan and Khan under one house, Kalyan Jewellers has achieved what few brands dare to dream — a multi-generational empire of elegance, rooted in Indian values yet reaching for a global horizon.As Candere steps into this glittering new phase, one thing is certain: The crown has found its king. And the empire? It just got stronger.
