Fashion can be liberating, but it can also be quite stifling for people who simply can’t handle the pressure of looking a certain way. Whether it is crop tops, pencil heels, neon lipsticks, or blingy bags, it sometimes feels like it’s compulsory to look trendy and “cool”. What if you hate all of these things and love wearing baggy pants, or long dresses, or comfy sweaters or even traditional Indian clothes? Conforming to trends and “in” things can be quite, quite awful. We need a revolution, a rebellion, a protest! Fashion should not be about getting bogged down by expectations, stereotypes and labels. We need to find our own voices in a sea of uniformity, be an original badass.
FabAlley plans to do just this with their upcoming #Unfollow collection. Wondering what #Unfollow is?
It originates from the idea of being a “Girl Uninterrupted” – it is about empowering women everywhere to be comfortable in their own skin. In this super-cool campaign video, ace stand-up comedian Radhika Vaz – hilariously and bitingly – talks about her daily “What the f*** should I wear?!” frustration. And she does it while wearing nothing. This 90-second rant encapsulates the average woman’s thoughts while getting ready Every. Single. Day. Watch!
Isn’t it awesome? This attempt to inspire women to unfollow a trend that they feel pressured to follow, but actually really don’t want to?!
Our always amazing POPxo team decided to pitch into this beautiful concept by coming up with one trend that they would each like to #Unfollow. Here’s what they had to say!
“I #unfollow the ‘paint your fingernails’ trend. I don’t like chipped nail polish. It’s an absolute put-off. I have never followed that fad and won’t ever”, says Sanjana Eipe, Marketing Director. She’s uber-professional, obsessive about numbers and a complete fitness freak.
Pradipta Sarkar, our grammar ninja Associate Editor is banning shapewear from her closet! “I #unfollow shapewear. I am comfortable with my body, how it looks in the clothes I wear in its unbound, un-quashed, un-squeezed state.” You go, girl!
Priyanka Ghura, the last word in everything beauty, raises a fair point about body issues. We’re in full support! “I #unfollow the bodycon trend. Not only does it promote body issues by emphasizing a super-skinny silhouette, but it’s super uncomfortable and constricting too. I don’t think parading around in tiny, tight dresses is the right way to get attention.”
* This is a sponsored post. The #unfollow campaign is presented by Fab Alley.
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