Instagram JUST Launched A New Feature & It’s Freakin’ Awesome!

Instagram just launched the all-new IGTV (Instagram Television) and making itself an all-in-one platform. Instagram is basically Snapchat, Whatsapp and YouTube in ONE! WHAT?! Yes, we’re just as surprised as you are! But wait, there’s more.

Say hello to long-form videos

IGTV allows users to record and post videos in the range of sixty seconds to sixty minutes of creative content. The new feature, new rules and we are here to help. You can thank us later!

Is it a feature, is it an app? Both!

IGTV is both, a feature on Instagram and an app. So you can enjoy the feature on your Insta or if you’re too attached to the old-Insta format, go ahead and download IGTV as a separate app!

Feature view

App view

No more twisting and turning

Everything is filmed in a vertical format so no more turning on the flip sign and then rotating your phone to the side in order to watch the videos. The format is specifically adjusted to the screen of our phones. Isn’t this, wait for it… AWESOME?!

Say goodbye to the endless and indecisive scrolling!

Clicking on IGTV takes you directly to the videos of Instagrammers you follow and it filters them as per your interests. You can swipe to discover more as you can choose between ‘For you’, ‘Following’, ‘Popular’ and ‘Continue Watching.’ Can it BE any better? Yes, it can!

YouTube gives you ‘channels’, Instagram is giving you ‘creators’

Your followers are your subscribers. Your followers can watch your videos and they get a notification every time you post new content. So say hello to Insta-bingeing!

We can’t wait to binge-watch fun videos, Insta-challenges, episodes and short films that are about to be posted on Instagram! Can you?

Image: Shutterstock, Instagram