For some celebrities, getting into the beauty business after a successful fashion, singing and acting career, is a natural move. There are two ways celebrities make a niche for themselves in the beauty industry - they either collaborate with other beauty giants to launch their own makeup line or independently start their own beauty business. Since they already have a large fan following, most of their beauty products sell like hotcakes as soon as they launch.
Take Kylie Cosmetics, for instance, every beauty maven has heard of Kylie Jenner’s makeup brand and her popular lip kits. In fact, as soon as they launched, they got sold out in minutes! Fans who idolise these stars are the first in line to get their hands on the beauty products. That’s the power of having a celeb’s face or name branded on the product’s packaging! Each product created and named by a star becomes a collectable and an extension of that star’s personality. To a hardcore fan, it’s more precious than gold. Over the past few years, many celebrities, be it from India or overseas, have gotten into the beauty business and have become successful entrepreneurs overnight. If you haven’t seen these celebrity makeup brands yet, we’ll introduce you to them.
It’s good to see that our Bollywood celebrities are making quality beauty products. Let's take a look.
Manish Malhotra is one of the most popular and successful fashion designers in India. He also happens to have one of the best celebrity makeup lines in the country. He has worked closely with almost every Bollywood star and his creations are loved by all. His designs are the definition of couture and his latest beauty venture with MyGlamm has the word ‘luxe’ labelled all over it. Built on the philosophy of celebrating glamour, Manish Malhotra’s haute couture makeup line is designed to make a woman feel glamorous and gorgeous in her own skin. From the sleek black and rose gold packaging, to the quality of each product from the makeup line - everything is a 10/10. Currently, the makeup range comprises of highlighter sticks, blush sticks, eyeshadows, nail lacquer, eyeliners, glitter mascara, face and body highlighter, and matte and liquid lipsticks.
In partnership with Nykaa, Katrina Kaif launched her very own beauty brand called Kay Beauty. Available in at least 50 Nykaa stores and on the internet, this fabulous brand has taken the beauty world by storm! Minimal, aesthetic packaging teamed with unique formulas, Kay Beauty products are worth every penny. The lipsticks, for instance, have 10 different types of nudes and pinks which will have you spoiled for choice. Even the nail paints come in pretty pastel colours and only 3 coats of that will make your manicure stay put for a week. The ‘Kay’ in Kay Beauty also stands for ‘being okay’ and ‘staying true to yourself’. Katrina’s vision for her beauty brand is to deliver and create high-performance and long-lasting makeup products that are also gentle on the skin. Everything, from lips to brows to nails, there’s a makeup product for almost every beauty category.
After making a name for herself in the Bollywood industry, Kareena Kapoor Khan then got into the beauty business. In 2018, the actress launched her own makeup line called 'Kareena Kapoor Khan by Lakmé Absolute'. It’s her first-ever makeup line which features products like cheek contours, face contours, brow definers, lipsticks, mascara and more. The brand’s philosophy revolves around channelling every woman’s inner diva. She is also the brand ambassador for Lakmé and has immense love and respect for the brand as well. As far as the look and feel of the products are concerned, please note that each of the products come in an attractive black and gold packaging.
Another Bollywood Celebrity who dived into the world of cosmetics is Sunny Leone. Her makeup brand is called Star Struck. All the products are vegan and not tested on animals. Getting into the beauty industry was something that Sunny Leone wanted to do for a long time and that vision of hers finally came through in 2018. The Star Struck product range includes lipsticks, lip glosses, highlighters, mascaras, eyeliners and other cool makeup products.
Masaba Gupta is one of India’s most talented fashion designers. In 2019, the young designer collaborated with Nykaa to create a beauty collection that features nail colours, lipsticks, fragrances and nail enamel remover. Each product has a quirky print to it and the packaging is made from eco-friendly cardboard. It’s an Indian homegrown label that focuses on making affordable beauty products that come in fun and quirky packaging. In one of Masaba’s interviews, she said that when she was a teenager, she didn’t have much access to makeup and the money to buy expensive beauty products. For her, it’s all about finding a good formula that’s affordable and packaged beautifully.
You probably already know of these international celeb makeup brands and if you don't, now you will! Unfortunately, most of these international celebrity brands don't ship their products to India yet. You either have to buy them when you travel abroad or ask your NRI friend to bring them for you. Here's hoping that they officially launch in India soon!
This brand needs no introduction. It’s one of the best celebrity makeup brands in the world! Apart from featuring on the reality TV series ‘Keeping up with the Kardashians’, Kylie Jenner also has a double life. She’s a successful beauty entrepreneur today and has supposedly earned the title of becoming the youngest self-made billionaire. In November 2015, she launched her own lip kits. In one of the interviews, Kylie Jenner said that she started her makeup company because she was insecure about her lips. It was only after the launch of her debut kits in 2016 did she decide to relabel her beauty brand to Kylie Cosmetics.
Rare Beauty is a beauty brand created by Selena Gomez. The brand’s motive is to challenge the unrealistic standards of perfection. Selena Gomez says, “It’s not about being someone else, but being who you are”. The launch date for rare beauty products is September 3rd, 2020. On the Rare Beauty website, the brand claims to create products that are made with skin-loving formulas so don’t feel too heavy on the skin. Apart from the website, once the product officially launches, it will be available in Sephora too.
After Kylie launched Kylie Cosmetics, Kim Kardashian launched her own beauty line KKW Beauty. The first product she launched was the Crème Contour and Highlight Kit in 2017. As expected, the product immediately sold out in minutes after the launch. Each product has an aesthetic nude colour and is loved for its minimal, sleek packaging. As of now, KKW Beauty sells lipsticks, lip glosses, body foundation, loofahs, body shimmer and more.
From all the celebrity beauty brands, very few can compete against Fenty Beauty. Rihanna launched Fenty Beauty in September 2017. Popular for its inclusivity across all genders and skin tones, The Fenty Beauty Pro Filt’R was one of the first foundations to launch in 50 shades. No other beauty brand provided such a vast range of foundation shades which is why it became so popular. Fenty Beauty gets its name from Rihana’s surname. It is her first solo cosmetic brand and some of her iconic makeup products are the Gloss Bomb Universe Lip Luminizer, Match Stix Shimmer Skinstick, Invisimatte Blotting Paper and Kilawatt Freestyle Highlighter.
Lady Gaga launched her own beauty brand Haus Laboratories exclusively on Amazon in 2019. A few reasons to love the brand is that it’s vegan, cruelty-free and free from parabens. The brand’s slogan is ‘Our Haus. Your Rules’ and the brand’s mission is to spread kindness, bravery and creativity. Her cosmetic range features a collection of lip liners, glosses and shimmer powders. As of now, her makeup line is not available in retail stores, but only on her website and on Amazon.
If you love cute packaging and clean ingredients, you will definitely love Honest Beauty’s makeup products. Jessica Alba launched her makeup brand in 2015 and all her makeup and skincare products are derived from botanicals which are free from parabens, sulfates, petrolatum and chemical sunscreens. From tinted lip balms to cheek blushes, you will find your makeup product soulmate at Honest Beauty.
Your favourite ‘Stranger Things’ star dropped her own makeup line in 2019. Made for Generation Z, her makeup products are to amplify individuality and not hide imperfections. Every product in her makeup line is free from sulfates, synthetic fragrances, animal testing or animal by-products and phthalates. Packed in pretty lavender packaging, you’ll fall in love with the concealers, lip tints, eye shadow palette, brow, face and body glitter.
It may be difficult to meet your favourite celebrity in person. However, you can always own a part of them when you pick up a product from their celebrity makeup lines. And finally, before we part ways, which of these celebrity beauty brands do you want to shop? We’re sure you’re gonna say ALL of them.
Featured Image: Instagram