Senior Trending Writer
Winona Ryder and David Beckham are up to something exciting and it’s got us crushing on L'Oréal Paris!
American actress Winona Ryder has already made a kickass comeback as Joyce Byers on Stranger Things. And the ‘90s icon is definitely not stopping at that, she’s keeping her presence felt in the Hollywood circle. And the reason we can't stop talking about her is that she’s taken on the seat as the new L'Oréal Paris haircare ambassador! Her gorgeous campaign video for the brand, which was the first telecast on TV during Golden Globes 2018, certainly turned up the heat.
In the video, Winona is shown getting ready to take the stage. The beautiful black gown that she is wearing sure seems to be in sync with the Time’s Up movement that was started at Golden Globe Awards to protest against sexual harassment. In the minute-long video, her hair is styled in glossy, glam waves.
The video ends with, 'Everyone deserves a comeback,' a hint at Winona’s career and is also L'Oréal Paris' Elvive tagline, which is created to refresh heat-damaged hair. Cheers to the 46-year-old star for shining like the star she is!
While Winona’s comeback was a great news, L'Oréal surprised us again by collaborating with former footballer David Beckham. The 42-year-old soccer star has created a men’s grooming beauty brand, House 99, to be launched in February.
The number 99 in the brand’s name symbolises Beckham’s watershed year. “As a person, as a sportsman, I just became more mature because I had to [with] the birth of my first son, Brooklyn. I got married and won the treble with Manchester United. It was such a momentous year for me personally,” he shared with the media in a press conference.
For L’Oréal, the reasons for collaboration are twofold: House 99 will bring forward 21 beauty products for beards, shaving, face, body, tattoos and hair, and make the style icon the face of the brand. Why? Well, have you seen the numbers he gets on social media? One in four online searches of tutorials for men’s hairstyles refers to his look. We're so sure once the products get launched, they'll fly off the shelves in a flash.
Soon, you’ll be ordering House 99 for bae, so be on the lookout!
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