These days we see celebrity brands dropping left, right, and centre. Many public figures now want to tap the business space and sell products under their names. Well, it’s not a bad idea, considering celebs already have a vast customer base in the form of their fans, who’d be willing to try their products. But, in some cases, the products are unjustifiably priced for irrational quantity.
However, there are yet other successful case studies where celebrity brands proved they were worth the mettle. Their brands, albeit on the higher end, were embraced by the customers for their premium quality. Here are 7 big and rich celebrity beauty brands –
1. Fenty Beauty by Rihanna
Launched in 2017, Rihanna’s Fenty Beauty is an inclusive cosmetics brand for people across different skin tones. It offers a range of products across makeup, skincare, and fragrance. Among its highly-coveted products, the Pro Filt’r Soft Matte Longwear Foundation tops the list. According to a report by Essence in November 2023, Rihanna’s Fenty Beauty is the number-one celebrity brand in the world, valued at $2.8 billion. People love the singer, and her brand, albeit expensive, is believed to be reasonably priced as compared to other brands in the same category.
2. Kylie Cosmetics by Kylie Jenner
The inception of Kylie Jenner’s Kylie Cosmetics dates back to 2015 when it was called Lip Kit by Kylie, selling a lip liner set and liquid lipstick. A year later, the company was renamed to its present name. Today, the brand is exceedingly popular internationally. It sells an array of products across three segments – cosmetics, skincare, and baby care (skin and hair care for babies). In 2019, Coty Inc. purchased a controlling stake in the company for $600 million.
3. Anomaly Haircare by Priyanka Chopra Jonas
Priyanka Chopra Jonas’s Anomaly Haircare launched exclusively at the US-based retail chain Target in February 2021. Chopra brought the brand to her home country in August of the following year. The brand’s range of products caters to different hair types, including frizzy, straight, and curly. Their bottles are eco-friendly and made out of 100% per cent plastic trash. In 2022, the brand made a revenue of ₹4,300 crore, reported Business Insider India. It was declared as the second wealthiest beauty brand, after Rihanna’s Fenty, in 2023.
4. Rare Beauty by Selena Gomez
Selena Gomez’s Rare Beauty launched in September 2020, exclusively through Sephora Stores in North America. Today, it’s available in many countries across Europe, Asia, and the Middle East. The brand came to India last year in June and became the centre of attention. It hosts a range of makeup and skincare products, including makeup application accessories. The brand is vegan and cruelty-free.
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5. R.E.M. Beauty by Ariana Grande
Ariana Grande’s beauty brand, R.E.M. Beauty, was launched in 2021. Its name is inspired by her song R.E.M. from her fourth studio album, Sweetener. The brand’s concealer is available in up to 60 different shades. Additionally, it hosts a range of cruelty-free and paraben-free products for skincare and makeup. In 2023, Grande’s brand was among the top 10 celebrity brands in the world.
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6. Kay by Katrina Kaif
There shouldn’t be a list of celebrity brands in India without mentioning Katrina Kaif’s Kay Beauty. Okay, it may not be the richest in the world, but it’s fairly a popular choice among Indians. The primary reason being its reasonable price and good quality. The brand hosts a wide range of cosmetic products, including foundation, concealer, and lipstick. According to a 2022 Forbes report, the brand has reached a GMV (Gross merchandise value) of more than ₹100 crore.
7. Flower Beauty by Drew Barrymore
Actor Drew Barrymore launched her cosmetics line in 2013 with Flower Beauty. It hosts a vast collection of products for the eyes, face, and lips. The brand came to India in 2019 and is reasonably priced. It is among the world’s richest celebrity brands.
Which one is your favourite celebrity brand? It’s understandably hard to trust celebrity brands, given they’re usually unaffordable, and there’s always a fear of disappointing quantity. However, the brands mentioned above have established their loyal customer base and earned their respect in terms of quality.
