If you were under the impression that only a doctor, an engineer or a lawyer’s CV is impressive, get ready to change your mind. Chiara Ferragni, an Italian businesswoman and blogger hit the #1 spot on Forbes’ Top Influencer list in the fashion category. Yes, she’s the one. Her list of achievements is SO impressive. Known as The Blonde Salad, she found massive success with her footwear and accessories line - Chiara Ferragni Collection. The brand’s revenue had reached a staggering $20 million last year. The blogger turned designer was the focus of a Harvard Business School case study. She has collaborated with a myriad of fashion and beauty brands, ranging from Guess to Versace and Pantene. And all of it clearly did not just happen...she must be doing something right.
The 30-year-old has 10.4 million Instagram followers and 355K Twitter followers. “I think influencers right now are the new media,” Ferragni said in her interview.
Forbes partnered with influencer analytics firm Traackr to measure each social media star’s reach, resonance and relevance and with a social insight platform, Captiv8 who calculated each influencer’s potential for earnings per post as per the size of their following. And that’s how the magazine decided that Chiara was the top fashion influencer.
So, now you know the reach of ‘blogging’ (or a visual diary as Chiara calls it) and the amount of hard work that goes into it. We certainly can’t wait to see what’s her next step in the fashion industry.
As we talk about top influencers, you would feel proud to know that Lilly Singh aka Superwoman is the Top Influencer in the entertainment category. You know it’s a lot of hard work to entertain an audience that big on YouTube.
I am THRILLED to announce my second birthday campaign in partnership with @wemovement . I bring to you: #GirlLove Rafiki 2.0 As you may know, I recently came back from Kenya (my second home at this point). On this trip I designed another rafiki in hopes of supporting the education of young girls. Here’s the deal! Each rafiki is hand made by a mother in Kenya, which helps her support her family. Proceeds from each sale go towards sending girls in Kenya to school. For my birthday, my greatest wish is that you join me hand-in-hand and support this important cause by purchasing a rafiki at www.GirlLove.com. PLOT TWIST: this year, there is also a dope #GirlLove pin you can purchase. From now until October 11th, which is Day Of The Girl, I’m trying to sell as many rafikis and pins as possible. This cause is very close to my heart so if you can’t purchase a rafiki, I respect that, but humbly ask you spread awareness about the campaign. These girls deserve this. They are brilliant, kind and ambitious. All they need is for the world to care about their story. Please help me spread some #GirlLove @spreadgirllove
Inspired already? Well, that was quick. Go ahead and post some kickass pictures of yourself on Instagram and slay like a diva in these stunning outfits we picked for you,
Silver Sequin: Kazo Sequin Jumpsuit (Rs 2,995)
Black Beauty: Jarmile Black Sequin Jumpsuit (Rs 1,749)
Gorgeous In White: Dress the Population Women's Charlie (Rs 17,300)
Bold & Beautiful: Black Anthea Ruffled Jumpsuit (Rs 1,399)
Pink Glitter: Aubrie Metallic Sequin Blouse (Rs 1,049)
Featured Image: Shutterstock
If you’re an Instagram influencer or a blogger with a huge following, we’ve got something cool for you. Head to Plixxo - it’s a platform for brands, influencers and budding influencers - a place for them to connect and produce even more awesome campaigns!