Show of hands: How many of you spend your mornings staring at your wardrobe and thinking you have nothing to wear? And then how many times have you picked up your phone to scroll through your bookmarked outfits on the Zara app until you end up buying a new one?
There is a reason Zara is changing the face of high street fashion. One, the brand is two steps ahead of everyone else. Two, the brand’s website is a visual treat where almost every outfit is asking you to just ‘ADD-TO-CART! So, it comes as no surprise to us when a simple viscose polka-dot dress from the brand goes viral on the internet. And this happened without any celebrity or influencer wearing and promoting this dress.
The outfit has not only earned itself a name, “The Dress”, but also has an Instagram account, @hot4thespot. The account has 14.5k followers where people share photos of them wearing “the dress” or their sightings of others wearing the outfit. According to media reports, the account was started by a stylist named, Faye Oakenfull. While it all started in Britain, now women from all over the world are sending their pictures wearing “the dress”. The Instagram stories on the handle are proof that women can’t get over this viral summer dress. Here’s a look at “the dress” fans!