Valuing each other's culture and emotions makes us more human. And when you show sensitivity towards someone else, it touches their life. Many companies, such as Airtel, Coca-Cola and McDonalds, have realised that these small gestures make a big difference, so their marketing campaigns have become empathetic and human.
Over the years, we have seen multiple ads from Airtel that are heart-touching and recently, McDonald's ad for Ramadan went viral on social media and we can see why. It's sweet and extremely relatable. Also, notice that unlike usual ads, where a company takes the entire credit of being a hero, in this McDonald's Singapore ad, everyone is kind.
The ad depicts a McDelivery employee and his struggles at work while fasting in the religious month of Ramadan. The ad is filled with kindness and heart-touching moments.
There's a moment when the lift is out of order and the delivery boy takes the stairs to complete his delivery and he also helps the other person in moving his car, all while he's fasting and has less physical strength. But at the end, a customer realises that it's past 7 pm and he asks the delivery boy to break his fast by sharing his order.
The video was shared on McDonald’s Facebook page received more than 2800 likes and on Twitter, it received more than 26,000 retweets.
A spokesperson for McDonald's Singapore also shared their intentions behind the ad with The Straits Times.