A move towards more environment-friendly living is never too late and with Raksha Bandhan almost upon us, why not begin the festivities by lending a sustainable touch to shopping! With a number of brands advocating for handcrafted rakhis made by artisans, up for reuse, or incorporating organic materials, it’s easier than ever to celebrate a sustainable rakhi. Offering unique and striking designs, we bring to you eight homegrown labels that ought to be on your radar for your rakhi selection this year.
Homegrown Labels Championing Craft
Here’s taking a look at all the homegrown labels that are highlighting fine craftsmanship and using sustainable means to make rakhis available this season.
House of Tuhina
Founded by Tuhina Goyal, a textile and fashion design graduate from the National Institute of Design, House of Tuhina champions artisans above all, keeping the craft alive through their designs. The label’s rakhi edit, comprising minimalistic threads as well as handcrafted bracelets, form perfect picks this season. Additionally, the brand is also using proceeds from the sales to help out their artisans affected due to the COVID-19 crisis.
Hyperbole
Amalgamating the expertise of artisans with timeless designs, Gazal Kothari’s Hyperbole puts to forefront designs which use unusual materials. As the brand’s website elaborates, every design is handcrafted, thus highlighting craftsmanship and authenticity. The label’s rakhis for the season are handmade, each piece unique and made from organic threads and carrying a traditional touch.
Nicobar
Inspired by the Indian Ocean, Nicobar’s philosophy is about making products that are long-lasting and not driven by trends. If you are browsing online for a simple, minimal and striking rakhi that can be saved as a moment for years to come, Nicobar’s range is bound to end your search.
Iguana By Swasti Parekh
A rakhi that can be converted into a brooch to reuse later may sound unlikely but at Iguana By Swasti Parekh, it’s up for the taking. The label’s collection of handcrafted rakhis makes it possible for the wearer to use them later, all thanks to a magnet at the back of it. Hand-embroidered and open to customisations, it’s one distinctive rakhi you would want to add to cart.
Anavila
“Having a sibling is like being born with a best friend, debate partner and protector all rolled into one.” The aforementioned thought leads Anavila, where you can pick the ideal rakhi from an entire collection of artisanal rakhis comprising linen, organza, and silk—the fabrics making them a unique pick for the festivities. Ranging from bright and colourful to powdered hues, there are lots to make a selection from.
Samoolam
Started back in 2009 as an inclusive sustainable label, Samoolam believes in giving back to its roots. Inspired by nature, the handcrafted rakhis in vivid colours—made using crochet—are bound to stand out when you see them.
White Light Elements
At White Light Elements, mindful, eco-friendly, and unique products are centre stage for rakhi, bringing to you the best of sustainable offerings. Pick from the brand’s selection of ‘gratitude bands’, a simple and unique way to show your sibling some love this season.
Vraj: bhoomi
Looking for the ideal handcrafted pick? Take a look at the rakhi edit by Vraj:bhoomi, a concept clothing label based out of Gujarat that works towards the revival of textiles such as Ajrakh. Handmade by artisans, rakhis by the label are all you need to step towards sustainability this festive season.
Ready to make a sustainable choice for your rakhi selection? Go on!
Featured Image: Instagram
