These days celebrity makeup brands are flooding the market. We're talking about Rare Beauty by Selena Gomez, JLoBeauty by Jennifer Lopez, Item Beauty by Addison Rae, Fenty Skin by Rihanna and Kay Beauty by Katrina Kaif.
Now joining the list is Rhode Beauty by Hailey Bieber.
We don't have a confirmed launch date yet or sneak peeks of the products to show, but what we do know is that Hailey Bieber recently filed a trademark for beauty, skincare, and wellness brand called Rhode. Think beauty creams, shower products, personal cleaning products, cosmetics, haircare, makeup, and skincare with Hailey's personal touch.
So what does Rhode mean? It's her middle name- Hailey Rhode Bieber. She initially intended to trademark her beauty brand "Bieber Beauty", but, the U.S Patent & Trademark Officials turned it down because her husband, Justin Bieber filed and registered for a similar cosmetic brand name in 2010.
In the past, Hailey tried to trademark other names for her beauty brand such as "HRBeauty". "HB Beauty By Hailey Bieber" "Bieber Beauty" "Dew Beauty" but none of these names materialised, but Rhode Beauty.
As of now, there is less information about the brand on the internet. However, it does have its own Instagram account. Here, take a look. No photos, no blue checkmark, no promotions, no posts, but it already has an Insta-fam of 15.6k followers!
This information doesn't come to us as a surprise, because Hailey has always been passionate about skincare and using clean beauty products with natural ingredients. She is also the brand ambassador of the beauty line Bareminerals and has worked closely with beauty giants such as Modelco and L'Oréal.
Here's wishing Hailey Bieber all the best for her lastest beauty venture and hoping that her products make their way to India soon!
Featured Image: Instagram