Sia has notably preferred to be a mystery. She quietly wrote all-time hits for stars like Rihanna and Beyoncé and even in the recent years, when the world was busy dancing to “Chandelier” and “Cheap Thrills,” she has always gone incognito when faced with a camera or press, behind a captivating wig, which is now her avant-garde style. After a series of masked choices, it came as a surprise to many including us that the Australian singer-songwriter is the face of one of the world’s most celebrated beauty brand, M.A.C Cosmetics. Bonus? You’ll get a glimpse of Sia’s often hidden face in this campaign.
The brand recently announced Sia as the newest spokeswoman for the iconic #VivaGlam fund in honour of World AIDS Day, with a red lipstick of your dreams. The campaign debuted in 1994 to support people suffering from the global epidemic, financially. According to the website, American actor and drag icon Rupaul was their first face. Twenty years later, M.A.C’s mission of making a difference in the lives of people living with HIV/AIDS has only gotten stronger. Hundred percent of profits made from Viva Glam products goes to the M.A.C AIDS Fund.
Sia is joining the list this year following Lady Gaga, Miley Cyrus, Rihanna, Ariana Grande, Nicki Minaj and most recently Taraji P. Henson. M.A.C has managed to raise an amount of $470 million for the affected people through this campaign.
On 1st December, World AIDS Day, MAC is inspiring everyone to join the movement and raise awareness by wearing Viva Glam lipstick and posting pictures with tags @MACcosmetics, #MACCares, #VIVAGLAM, & #WorldAIDSDay. The Viva Glam Sia Warm, Vivid Red Matte Lipstick will be available for purchase in India after January 2018 approximately at Rs 1,500.