Yes, you read that right. The British luxury label best known for its beige trench coats has decided to move on from their equestrian knight logo, which looks like this.
Developed in 1901 under founder Thomas Burberry's guidance, the iconic Burberry London logo in the Bodoni typeface is now a thing of the past. Here is the new Sans Serif logotype, as revealed by Burberry...
The #Burberry Logo August 2018 . ‘Peter is one of our generation’s greatest design geniuses. I’m so happy to have collaborated together to reimagine the new visual language for the house.’ – #RiccardoTisci
... and the inspiration behind it.
Under the direction of @riccardotisci17, @burberry revealed a new house logo and archive-inspired print today. Created by @petersavilleartwork the new monogram print, ‘TB' is inspired by the initials of the brand's founder, Thomas Burberry, that will be used in a new advertising campaign and in all manner of Tisci-designed merch. Tessellated, the interlinked T and B echoes the brand's famous nova check. The new logo features a sans serif font, replacing the Burberry Equestrian Knight logo being used since 1901. . . . #burberry #tb #burberrylogo #riccardotisci #petersaville #fashion #fashionnews #burberryredesign #fashionupdate
Peter Saville, the renowned graphic designer behind the design, is the founder of Factory Records and the artist behind some iconic album cover art.
Saville revealed to a British design and interiors publication that the new and drastically different monogram and logotype were introduced as a "step-change, an identity that taps into the heritage of the company in a way that suggests the twenty-first century's cultural coordinates of what Burberry could be".
The initiative to change the logo was Riccardo Tisci's, Burberry's new Chief Creative Director, in collaboration with Peter Saville. The luxury label's Instagram reveals that the conversation started back in March 2018 and that Saville rolled out the design in just 4 weeks! Read from the bottom up.
While this change IS the topic of conversation all across the world, the popular opinion has emerged to be on the negative end. All we have to say in the matter, though, is that thank God they didn't get rid of the Burberry checks because their recent makeover has definitely made them more attractive.
Alyssa wears a reversible archive scarf print Harrington jacket and 1983 check visor from The Autumn/Winter 2018 #Burberry Show, photographed by #BrettLloyd . The runway collection. In store and online now
What do you think?
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