It’s been over a week that India banned 59 Chinese apps including social media platforms like TikTok amid the increasing tensions between the two countries. While it might have come as rather distressing news to the millions of TikTok users in India, the centre’s decision also opened up new opportunities in the country’s growing online space. Desi apps like Mitron and Bolo Indya are cashing in on the opportunity. And to fill the void, our all-time fave Instagram also launched its new feature, called Reels.
The launch, of course, started a meme fest on Twitter with the desi TikTokers calling Instagram 'bhagwan', and others proclaiming how the 'Endgame of TikTok users have officially begun'. Officially, the feature is still in an experimental stage, but it has been made available to all the users of the app. After Brazil, Germany and France, India is the fourth country where Instagram Reels is available right now.
What Is Instagram Reels?
Instagram Reels is not a standalone app like TikTok, it’s just a new feature that allows users to create funny and quirky 15-second videos within the app. Just like TikTok, you can add music tracks, filters and play with its speed while making and editing your videos in Reels.
That means, now there are five different ways to create a video on Instagram--a video within a story, a live video, an IGTV, a normal video on your feed and through Reels.
PS: You need to update your version of Instagram if you can’t see the feature on the app.
If you were a TikTok lover, you must have already explored the new feature on Instagram. But for those of you who haven’t, here’s a step-by-step guide on how you can get started.
Open Instagram and swipe right to access the camera.
From the given options at the bottom bar, select ‘Reels’.
Similar to TikTok, Reels will give you the option to add audio from the Instagram Audio Library. You can select a song and start making your 15-second video by pressing the camera icon.
The next option is to adjust the speed of the short video you created.
Just below is the icon to add some filters if you want.
You can also set a timer from the fourth icon to record your videos in the hands-free mode.
And lastly, you can align the video as well.
If your account is private, you can either share it as an Insta story, on their feed or as DMs. And if your profile is public, you can also share them on the Explore section where everyone on Instagram can view it. Easy peasy, right?
Have you been addicted to watching Instagram stories? Well, wait till you watch Reels. It's even more entertaining!
Open your Instagram and tap on the Browse section (the little magnifying glass icon). You will see Reels right at the top. Tap on that Reel and just keep scrolling down. Just like other videos in the explore section, you will see Reels according to your likes and preferences.
TBH, the fate of this new TikTok clone is still unclear. But if Chinese apps stay offline for long in India, it might be easy to get people hooked to Reels for real.