We all want to go to space, right? See what the Earth looks like from the moon and get a glimpse into that zero gravity life. As amazing as this sounds, most of us won't be able to survive without our mindless Instagram scrolling or celeb gossip! And if you're a beauty junkie then what about your elaborate skincare regimen?
Believe it or not, a popular beauty brand is launching one of their cult products into space and we're like, "Wait, what? Say that again?"
On 18th September, Estée Lauder announced that they are sending their *star* product into space by the end of this month aka launch the serum in space and seriously, how freaking cool is that? Not only that, but the serum would also be filmed and photographed by the crew and will later be used for promotional purposes on the brand's social media pages. We bet those promotional pictures would be out of this world (see what we did there?).
If you are an avid skincare junkie, then you need no introduction to Estée Lauder's Advanced Night Repair Synchronized Multi-Recovery Complex. The iconic serum was launched in the 1980s (yes, almost 40 years ago). It has some great ingredients like probiotics & hyaluronic acid that help provide intense moisture to our skin while reducing signs of ageing.
Estée Lauder's global brand president, Stéphane de La Faverie, gave a statement in which she said, "We are thrilled to reinforce our leadership once again as the first beauty brand to go into space. NASA is at the forefront of space exploration, and as a leader in skincare innovation, Estée Lauder is proud to support the incredible work NASA is doing to promote a space economy by being the second-ever commercial product to launch."
The serum is all set to launch on 29th September and will arrive at the International Space Station (ISS) on 3rd October. Don't know about you but we can't wait to see pictures and videos of astronauts practising a skincare routine! Who said glowing skin was only for us earthlings?!
Selling your products in space sounds like a pretty revolutionary marketing plan for any brand, right? Talk about innovation in skincare. This 'launch' follows suit after NASA's pledge in 2019 to open up the International Space Station for brands other commercial marketing purposes. The first brand to take it's presence to the ISS was Pizza Hut!
Does this mean more brands will start marketing their products in space? Guess only time will tell!
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