Dove has time and again championed the raw and unadulterated notion of beauty as opposed to what society has created. Its latest addition to the list is Real Beauty Productions alongside Shonda Rhimes as they discover and share stories of real women and what they perceive as beautiful.
Shonda Rhimes is the creative mind behind Grey’s Anatomy, Scandal, Princess Diaries 2 and many more. The campaign, has been launched at the same time as the Emmy’s to support women offscreen as well. Asking regular women what they perceive as beautiful, Dove and Shonda show stories of real women, as they celebrate their wins against the society. Diana with her prosthetic leg and steel will, Kylee with her inner strength to empower women who feel different and Cathleen’s stand on loving your body - Dove manages to connect with us all.
Watch Shonda Rhimes elaborate on the campaign:
The initial set off videos shares the story of three such women - Diana, Kylee and Cathleen.
Diana’s journey after her accident has been long and beautiful. As a teacher, she empowers her students and encourages her daughters to love themselves.
“You are beautiful, because you think you are”, Diana Wright gives us life lessons during her conversation with Shonda.
As a hairdresser, Kylee Howell began setting new standards of beauty by opening ‘Friar Tucks” for women who want to be themselves without any judgements.
Authenticity - the secret behind Kylee’s beauty, is being true to herself, because beauty comes in all forms.
From an internet sensation to beginning a dance group ‘Fat Girls Dance’, Cathleen owns her bold attitude towards the world.
“Fearlessness always looks gorgeous”, Cathleen Meredith and Shonda Rhimes discuss the Cathleen’s origin story.
Dove’s Real beauty Campaign doesn’t end with just the videos, every product by Dove supports the steps being taken towards setting relevant and realistic standards of beauty. Here are a few products by the brand for the gorgeous woman within you:
1. 3 in 1 Makeup Removing Foaming Cleanser by Dove (Rs 280)
2. Deeply Nourishing Body Wash by Dove (Rs 99)
3. Cream Beauty Bathing Bar by Dove (Rs 24)
4. Purely Pampering Almond Body Lotion by Dove (Rs 236)
5. Regenerative Repair Shampoo & Conditioner by Dove (Rs 350)