Every mother goes through this natural process of breastfeeding after giving birth. So what's the big deal? Maybe our overtly sexual society cannot accept the fact that breasts are not an object, instead a medium of nourishment for a newborn baby. But in a country like India, where the length of your kurti is directly proportionate to your values, is there space for this mindset to change? Well, changes are happening and we couldn't be prouder. One of Kerala's leading magazines, Grihalakshmi, decided to break the taboo that surrounds breastfeeding in public. They have introduced their campaign with the image of a woman breastfeeding on the cover. The model is actress Gilu Joseph. The headline of the magazine reads - Mothers tell Kerala, “please don’t stare, we need to breastfeed.”
A breast feeding woman is on the cover of Grihalakshmi, one of the three best-selling women’s magazines in Kerala, albeit with sindoor on her head. Make of it what you want to make of it. pic.twitter.com/08OFDYZmKg
— Nidheesh M K (@mknid) February 28, 2018
Of course, the model in the image has all the makings of a wife, read sindoor and magalsutra. But this is a step in the right direction, a welcomed change. The issue of breastfeeding, however, has been talked about quite a few times. There are other celebrities who posted pictures of themselves breastfeeding, taking matters into their own hands.
I've gotten loads of posts asking about life after having my son... esp to do with weight and fitness. Seeing as it's World Breastfeeding Week- time to give some credit where credit is due. Breastfeeding has played such a big part in getting back into shape after giving birth to my baby. Breastfeeding has been challenging+time consuming (literally hours spent everyday trying to stimulate milk supply) but it's such a beautiful way to bond and connect with your child plus all the nutritional benefits that your child gets from your milk. Look out for my blog post on mycityforkids.com on breastfeeding. Happy #worldbreastfeedingweek
Happy Birthday to my beautiful baby girl! You are the best thing to ever happen to me and it’s a privilege to be your mother. It’s such a joy to watch you grow. With every passing day I learn more about the world, myself, and life through your eyes. #littlehands #mommyandme
You've got nothing to hide, ladies!