Remember when Deepika Padukone's name cropped up in the ongoing Bollywood drug probe and most of the news channels went on and on about the same, with Dum Maaro Dum playing in the background? Or when Arnab Goswami went all cuckoo on national TV and started shouting 'Mujhe drugs do, mujhe drugs do' while talking about Rhea Chakraborty? Surely something has happened to the Indian news media given the kind of content that's being served to us in the name of prime time news.
From the nepotism debate to the drug dungeon claims, a lot has been said about Bollywood in the past few months on news channels. A plethora of theories have been churned, impassioned statements have been made about the alleged quagmire of Bollywood. However, it is important to analyse that all of it did come at a certain cost. And no, we aren't giving Bollywood a clean chit when we say so. It is the question of accountability here, and we'd rather watch Netflix instead of a news channel if masaledar entertainment was what we were looking for.
That news channels in India were losing their way has been apparent for quite some time now. However, seems like all the sensationalisation and toxic, aggressive news have finally come to bite them in the back. On Monday, four Bollywood industry associations and 34 producers reached out to the Delhi High court to file a complaint against Republic TV and Times Now reporters for defaming the film industry.
From Dharma Productions to Excel Entertainment, almost all the major production houses have backed the complaint. Also, prominent news anchors like Navika Kumar, Arnab Goswami, Rahul Shivshankar, and Pradeep Bhandari have been named in it and called out for irresponsible media coverage.
Here's a list of the all the production houses that have backed it:
Since the filing of the case, the news has been going viral on social media. And while Twitter is clearly divided on the latest turn of events, there happens to be a faction that's lauding Bollywood for fighting back. Since yesterday, #BollywoodFightsBack has been trending and here's what the netizens have to say about the move:
Meanwhile, people do have their reservations about the step that Bollywood has taken, with many calling it yet another PR stunt. Many are also expressing suspicion in this sporadic act of solidarity and insisting that the industry has been so rattled by the recent turn of events that they are making all the possible attempts to nip the problem in the bud. Here's what they are saying:
That said, there is no ignoring the toxic media culture and problematic news coverage that has been witnessed in the past few months. In fact, two of the leading brands in India recently blacklisted news channels with 'toxic aggressive content.' It actually says a lot about the quality of news coverage in India.
Meanwhile, filmmaker Ram Gopal Verma has expressed disappointment in the fact that it took Bollywood so long to retaliate. In a tweet, he has talked about how the reaction comes "too late" and happens to be too childish." Here's his tweet:
Well, sooner or later the problem had to be addressed and we are intrigued to find out where exactly it'll go from here!
Featured Image: Twitter