The Asha Bhosle classic "Jhumka gira re...Bareilly ke bazaar mein" has a whole new literal meaning now. Jhumkas became synonymous with the Uttar Pradhesh city after the 1966 song, featuring actress Sadhana, was released. This prompted the local civic authorities to propose the erection of a 20-feet high Jhumka in the year 1990. Well, thirty years later, the city finally got what we're presuming will become a new iconic landmark.
But as they say...better late than never, right?
When it comes to details about the new brass Jhumka, it weighs almost two quintals and is suspended from a 20-feet high pole. The dangler has a brown emblem, a hook, and its diameter measures eight feet. It was cast in Moradabad, a city famous for brass, and was designed by an artist from Gurugram.
It was inaugurated by Union Labour Minister, Santosh Gangwar, on Saturday at Parsa Khera zero-point roundabout on National Highway 24.
“The location was chosen to ensure that the first thing that catches your attention on entering Bareilly, if you are coming from New Delhi, is this fabled ornament,” said a senior Bareilly Development Authority (BDA) official. They said the idea was to give the city a distinct identity. “So we thought why not cash in on the popularity of the song,” the official said.
So why did it take 30 years for this jhumka to finally see the light of the day? Apparently, it was a lack of funds that stalled it for all these years. However, BDA vice-chairperson Divya Mittal decided to take things into her own hands. She discussed the project with the Director of Bundelkhand College, Dr Keshav Aggarwal, who agreed to greenlight the project from the Corporate Social Responsibility fund, said an official. While no official figures have been disclosed, the jhumka is estimated to cost Rs 60 lakh.
Also, the jhumka project isn't done yet! It will soon be joined by three bottles of surma, after another iconic song--'Surma bareilly waala, ankhiyon mein aisa daala’ by Asha Bhosale. The surma bottles will surround the main structure at the roundabout and will be placed on the parapet walls and be floodlit.
Well, we're surely intrigued by this jhumka and are booking a trip to Barelily asap to get a selfie with the iconic structure. Bollywood fans, when are you heading there?
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