Just when we thought jeans couldn't get any better, Baba Ramdev launches his much-debated, and discussed, jeans, and they are as 'sanskaari' as Alok Nath (or are they?)! As a part of his 'Swadeshi Gaurav' movement, Baba Ramdev announced Patanjali's clothing and accessories line 'Patanjali Paridhan' last week, introducing us to a world of ripped jeans that are ripped as much as one millimetre. Finally, a pair of jeans that are sanskaari enough to be worn in India sans the judgment from aunties and lewd stares from creeps. Thanks, Baba!
Let’s don the ‘Swadeshi Gaurav’. Get these three Patanjali Paridhan products (1 Jeans 👖 & 2 T-Shirts👕) worth Rs 7000 in only Rs 1100 in this festive season. Join our Swadeshi movement to end the loot of multinational companies 🙏 pic.twitter.com/EGbEdmtX87
— Swami Ramdev (@yogrishiramdev) November 5, 2018
After the success of Patanjali Ayurved Limited, a consumer goods company of herbal products such as aloe vera gel, shampoos, face washes, creams, muesli, oats, juices, wheat flour, and what not, the yoga maestro has ventured into a clothing and accessories line too making our lives more stylish than ever with all that rip and rumble (pun intended).
According to a report by The Print, Baba Ramdev said, “People are wearing torn jeans these days. So some of our jeans are ripped, but we haven’t ripped them so much also so as to lose our Indian-ness and our values.” We finally know what our values are worth - 1 mm, Y'all!
All jeans are handwoven, and if Twitter is to be believed, they are priced at Rs 2,500. The offer Ramdev tweeted about also doesn't add up. Let's do the math - if the jeans are priced at Rs 2,500 (the ripped ones might just be more expensive) and one T-shirt costs Rs 500, the combo totals to Rs 3,500 (2,500+500+500) and not Rs 7,000. All the people who bought the combo, our condolences. Not sure about Diwali but Baba definitely bombed your pockets.
The offer is no longer available but Twitter reactions are and they are hilarious.
Babaji launching jeans.
Few years back Babaji was against jeans.
But now it's all about money! pic.twitter.com/0JyPTfFJcX
— Desi Joker (@_dontbeserious) November 5, 2018
The video shows Ramdev Baba saying, "Yahan itni garmi hoti hai ismei jeans pehen ne ka matlab kya hai. Aur itni tight jeans pehennenge let ke pehen ni padti hai!". (It is so hot here why do people need to wear jeans? And the jeans are so tight that you have to lie down to wear them.) Well, well, well!
I work in garments field , this T-shirt uses P.K knit fabric rib and its costing cones out to be 145 , add as much a margin even 100% wont extend it to 300 . C banana band kar babbe . 7000 meri jutti
— जीजा जी ग़ाज़ियाबाद वाले (@orbitministry) November 5, 2018
Baba's idea of indigenous must be different from ours.
— #SherDilKejriwal (@anisaz9_basit) November 12, 2018
Of course, there are memes. How can there be no memes?!
Visited PATANJALI PARIDHAN. JEAN I saw was priced 2500.T-shirts not less than 500.Where these Rs.1100 set were hidden ??
— Subhash Chandra Marw (@MarwSubhash) November 6, 2018
We know what product we are reviewing next.
Great! Now our women can wear sanskari jeans.
— BhuYan (@nbhuyan9) November 6, 2018
And who doesn't appreciate good sarcasm?!
one jeans 2 t-shirts worth 7000/- ..Swadeshi Gaurav? 😂😂.. Swadeshi loot zyada sahee hai..
— Harsh Chhaya (@harshchhaya) November 5, 2018
If you are wondering where the real loot is coming from, this guy has an explanation!
— Arun Arora (@Arun2981) November 5, 2018
If only there was an answer to this!
But it is not the price that is making us angry. The brand's target consumers are women, particularly housewives. And, Baba Ramdev claims that the apparels are priced at such an 'affordable price' that even men who do not earn as much could buy them for their wives. What the actual...
As if we can't buy a pair of jeans on our own! And while we are at it, why spend Rs 2,500 on Baba Ramdev jeans when you can get one at the same or lower price? We can name 20 brands that are tried, tested, and trusted, and offer the best quality jeans that are trendy, comfy, and actually 'affordable' like:
1. Zara - Rs 1,790 onwards
2. H&M - Rs 1,299 onwards
3. Levi's - Rs 1,999 onwards
4. Forever 21 - Rs 1,259 onwards
5. Bhaane (an Indian brand) - Rs 2,300 onwards
6. Aeropostale - Rs 2,499 onwards
7. All About You by Deepika Padukone (an Indian brand) - Rs 2,299 onwards
8. Dorothy Perkins - Rs 1,490 onwards
9. Dressberry (an Indian brand) - Rs 1,599 onwards
10. Ether (an Indian brand) - Rs 1,299 onwards
11. FabAlley (an Indian brand) - Rs 1,800 onwards
12. Jealous 21 - Rs 1,699 onwards
13. Lee - Rs 1,899 onwards
14. Lee Cooper - Rs 1,799 onwards
15. Mango - Rs 1,790 onwards
16. Pepe Jeans - Rs 1,799 onwards
17. Roadster (an Indian brand) - Rs 1,499 onwards
18. Vero Moda - Rs 1,999 onwards
19. Wills Lifestyle (an Indian brand) - Rs 1,999 onwards
20. People (an Indian brand) - Rs 1,099 onwards
And these will be as actually ripped!
If you want to try these 'Sanskaari Jeans', visit - Patanjali Paridhan Store, Netaji Subhash Place (NSP), Pitampura. They are not available online yet. The brand has three categories - LiveFit, Aastha, and Sanskar. But more on that later.
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