Amidst these trying times (four months and counting), people have been coming up with different ways to keep themselves entertained. We’ve seen several trends emerging on social media – be it the #QuarantinePillowChallenge for the fashion souls or the weird #MugshotMakeupChallenge. And now, there’s a new trend that’s taking the internet by storm, but this one is all about building positivity.
If you happened to scroll through your Instagram feed recently, you might have noticed a lot of black and white pictures of women with the hashtag #ChallengeAccepted. Wondering what the challenge is? Well, here’s everything you need to know about the new viral trend that is growing by the day.
#ChallengeAccepted is a campaign to spread the messages of female solidarity and women empowerment. The viral trend involves sharing a black and white picture of yourself, using the hashtags #ChallengeAccepted and #WomenSupportingWomen. Women, then, are tagging other women to take on the challenge and do the same. Some are also taking this opportunity and writing a line or two about the importance of female friendships and empowerment.
This is not the first time Instagram users have used black and white pictures to support a cause. Back in 2016, there was a similar trend of posting black and white selfies that were tied to raising awareness about cancer.
While it’s unclear who kicked off this viral challenge, the diversity of women participating in it is impressive. So far, over 3.5 million photos have been uploaded with the #ChallengeAccepted hashtag while many more have been posted without it. The challenge circulated like chainmail as the participants tag at least one woman (several, in many cases). Celebrities across the world have also helped the campaign gain visibility.
From Sonam Kapoor to Tina Ambani to Lisa Kudrow, several celebrities participated in the viral trend. Take a look!
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Challenge Accepted. Strong women uplift each other ❤️ @anaitashroffadajania @sophiechoudry @roo_cha @ruchinarain @benafd @maliniagarwal @nikitasanyal @malzkhan @nimratofficial @farahkhanali @deepshikhadeshmukh @thebignightdxb @tarasharmasaluja @maliniagarwal @nikigangwani @rudranic ❤️ #WomenSupportingWomen #WomenInspiringWomen 📸 by @avigowariker
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Thank you to all the brilliant and beautiful women in my life who sent the most uplifting messages today. Truth be told, I don’t really understand this #challengeaccepted thing…but who doesn't love good reason to support women! Soooo…. challenge accepted! ⠀ ⠀ And while I have you here, maybe the best way we can support other women is to REGISTER TO VOTE for the issues that affect women. Encourage all your friends, girlfriends, sisters, moms, daughters to do the same. The election is right around the corner, and we need to look out for each other AND love each other! 👩🏽🤝👩🏻👩🏻🤝👩🏼👭🏽👩🏿🤝👩🏼❤️
Besides them, Mira Kapoor, Bipasha Basu, Malaika Arora, Ananya Panday, Urmila Matondkar, Kristen Bell, Hillary Duff and Reese Witherspoon (to name a few) also took part.
Have you posted your picture yet!?
Featured Image: Instagram/Karisma Kapoor