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We Are Now The Good Glamm Group & We Can’t Wait To Build The Global Digital FMCG Conglomerate Of The Future

Priyanka GillPriyanka Gill  |  Sep 28, 2021
We Are Now The Good Glamm Group & We Can’t Wait To Build The Global Digital FMCG Conglomerate Of The Future

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Some days are special. Today is one of those. It feels like the culmination of a long journey or perhaps a stop to take a pause, take a few breaths, take in the view and fuel up for what lies ahead.

Content-to-commerce had always been my mission and often I felt like Don Quixote tilting at the windmills when I would give my pitch to investors saying content-to-commerce was the future.

Perhaps they were right to doubt then – for we had no proven e-commerce muscle. I was yet to meet Darpan Sanghvi. Fast forward to August 2020, we announce the merger of POPxo-Plixxo with MyGlamm. And together we found our stride. Just over a year later and we are announcing a $100 million Series C round.

What a year it has been. We successfully scaled up our content-to-commerce vision. Doubling down on this, with the acquisition of BabyChakra we marked our entry into the mom and baby segment and Naiyya Saggi joined us as co-founder.

Not only that, our business thrived with the launch of exciting brands like MyGlamm Superfoods, blockbuster products and our very own MyGlamm experience store. Shraddha Kapoor became our brand ambassador and investor and we launched our first-ever television AD campaign. All of this happened thanks to the able direction of our new CxO team comprising leaders from India’s top companies.

Today we mark yet another momentous announcement.

Good things happen when great brands come together.

We are now The Good Glamm Group. I am proud to be its co-founder.

We have a simple mission: to build the global Digital FMCG Conglomerate of the Future. We are investing $100 million within the next 6 months in fast-growing beauty and personal care brands.

But today, for now. I am simply grateful. For all the wonderful folks who have been with us on this journey over the past 9 years. And I am energised by the bold vision that Darpan has laid out. And I am excited for what the future holds.