When it comes to stylish bags, Louis Vuitton, Prada, and Gucci take centre stage. But guess what? This season’s hottest bag trend does not come from a luxury fashion house but from a much more affordable brand.
We have good news for all our GenZ fashion gworls who like to keep it stylish without spending a fortune. Uniqlo’s Round Mini Shoulder Bag has been dubbed as the hottest product of the year. And it comes with a price tag of just Rs 1,290. Yeah, you read that right!
The buzz around the bag started after it went viral on TikTok and generated at least 87 million views. Soon after the fashion tech company and shopping app, Lyst, ranked the bag as the hottest product, from January to March. Interestingly, it is the only cheapest bag ever included in Lyst’s ranking, which has till now been dominated by many luxury brands.
Why The Hype?
The Uniqlo shoulder bag has gone viral for its practicality, affordability, and incredible capacity. The bag, though appears to be smaller in size, can accommodate loads of items without weighing it down. From umbrellas and water bottles to books and iPads – it can literally squeeze in everything! People are now even comparing the bag to Mary Popin’s capacious bag to Hermione Granger’s purse in Harry Potter.
The nylon bag is perfect for everyday wear and can easily adapt to any weather and any occasion. And the unique mini crescent shape makes it easier to carry as a shoulder bag or a crossbody bag.
The minimal zip-top is another reason why GenZs can’t get enough of it. The Uniqlo bag looks nothing out of the ordinary yet the clean and seamless design gives an illusion of a luxury item, making it fall into the quiet luxury category (another term that has garnered a lot of traction recently).
The bag is also a perfect dupe of Raw Banana‘s Slouchy Shoulder Bag, which comes at a whooping cost of Rs 1,10,700 ($1350).
The accessory has become Uniqlo’s bestselling bag of all time. But sadly, it’s currently out of stock. Can’t wait for it to be back so I can add it to cart!
Featured Image: Uniqlo
