So, get this. I’m on my way to work, my YouTube playlist cranked up, and I hear this Tamil song in the mix. Before I know it, I’m grooving in a metro full of people staring at me. Of course, I knew it was Vidya Vox singing in my earphones, I’m not a fangirl for no reason (duh!), but I had to watch the video. So I replayed the song and what got my attention more than the beautiful LA backdrop were her outfits. The boho chic vibes mixed with a street style inspiration I’m always looking for, yeah, that’s the stuff. By the end of the video, I was already checking out #VoiceYourStyle and here’s why you would too.
Our homegirl just collaborated with Global Desi – from the House of Anita Dongre and that’s the highlight of the video. Or maybe it’s the playful orange off-shoulder top she’s wearing at 0:30? Global Desi just launched its first music property called #VoiceYourStyle and that’s exactly what we’re doing right now, voicing our style. “Music is love, music is life, music heals and music connects and brings people together. With #VoiceYourStyle we want to encourage talented women artists and offer them a platform”, says Anita Dongre.
Keeping the vibe of the brand alive, Vidya Vox has created an exclusive song track called ‘Minnale’ (meaning lightning In Tamil) which merges western pop and electronic dance music along. It’s a fashionable and musical fashion we’re all eyes (and ears) for.
“I’m very excited to be a part of Global Desi as the brand defines my personality and connects with my music. I love the brand’s idea of designing apparel which is bohemian, colourful and wearable with the vibrancy of Indian prints. I truly believe the concept of merging fashion with music will connect with today’s youth and I’m immensely happy to be introducing the same with Global Desi”, says Vidya Vox about her new collab.
Convinced? You can shop their new drop right here.
#VoiceYourStyle by Global Desi is a platform that brings together the girl bosses of music – sensational, fresh and exciting. The idea is to bring together talent that will eventually become a part of a global music playlist.
Welcome to #BrandNewPOPxo – POPxo is now more fun when you sign up! App users, you’ll be seeing the change soon!
