How can anyone forget Barney Stinson’s iconic rule — ‘new is always better’ and VEGA’s brand new look just made the strongest case for this. The brand’s intriguing new look has a neutral, inclusive tone in a turquoise blue and it instantly caught our eye. NGL, turquoise blue is one of the most attractive shades in the colour palette and we are obsessed with how peppy the new logo looks.
The popular brand recently unveiled its contemporary logo on the ‘Gram and we are hella impressed! “We don’t just talk Befikar. We flaunt it! Say hello to the bold, innovative, inclusive and full-on #Befikar VEGA logo!” reads the caption.
The unique new logo is a blend of edginess and humility that has captured the essence of every modern Indian man & woman. TBH, for most of us, VEGA is the first grooming brand we all got introduced to at an early age. So, watching them scale new heights is making our hearts full.
The brand is celebrating its youthful spirit with a trendy kinetic typography video. This clip sums up everything VEGA stands for—vibrant and robustness. Truth be told, the way you groom yourself says a lot about who you are as an individual, and VEGA has always celebrated this notion.
Rohit Sharma who is also known as Hitman due to his hard-hitting batting skills fits right as the brand ambassador of VEGA. From keeping his game pitch-perfect to style suave-smooth, his undeniable love for grooming and style is what makes him the perfect choice for the style-driven brand VEGA.
Vega CMO Eiti Singhal recently expressed her thoughts on the same saying, “For 20 years it’s been our passion to fuel the wings of styling and grooming lovers with nothing but the best. Now, it was time for us to extend our creativity further and, enter the realm of an evolving cultural diaspora that believes in Today instead of Tomorrow, Self-Love instead of Validation and Inclusion instead of Barriers. The key idea was to refresh our countenance through this logo change and enable our customers to do more of what they want to do and leave their mark behind. We have altered our logo to reflect our progress toward catering to wider and modern audiences and advance towards a sustainable tomorrow.”
Ananya Pandey, the popular B-town actress, who has been winning millions of hearts with her girl-next-door vibe and chic-styling quotient, has been associated with the brand for almost over 2 years now. The sheer grace yet fierce attitude of hers and her ever-evolving love for styling is what makes her the befitting choice for VEGA. So, here’s celebrating everything that makes VEGA’s brand new look truly unforgettable! Ready to get ready to paint the town turquoise blue?
Captain of Indian Men’s Cricket Team and Mumbai Indian, Rohit Sharma who likes to keep his game pitch perfect finds VEGA as his perfect grooming and styling partner.
Featured Image: Instagram
