The Good Glamm Group Acquires ScoopWhoop, Plans To Invest Rs 500 crores Into Male Grooming Segment

khushboo sharmakhushboo sharma  |  Oct 21, 2021
The Good Glamm Group Acquires ScoopWhoop, Plans To Invest Rs 500 crores Into Male Grooming Segment


This has been the season of thrilling announcements at the Good Glamm Group and we are back with yet another exciting one. We just joined hands with ScoopWhoop, India’s largest digital media platform for men. This further consolidates the Good Glamm Group’s position as ‘Digital House of Brands’ and we are elated to extend a grand welcome to the newest addition to our thriving family. 

This is a momentous development and marks the Good Glamm Group’s entry into content-to-commerce in the male grooming segment, which is currently a $1.5 Billion market. ScoopWhoop’s digital assets generate 2 billion monthly impressions and engage 100 million users. Together with two of India’s largest media brands, POPxo and ScoopWhoop, the Good Glamm Group will now generate an aggregate of 3.5 billion monthly impressions and will have over 150 million unique users. This will give the Group, the largest digital reach across all the e-commerce companies in India. 

In the next three years, the Good Glamm Group will invest Rs 500 crores in the men’s category. The Group seeks to leverage ScoopWhoop’s content capabilities and digital reach among men to catalyse the segment. To strengthen the category, the Good Glamm Group is already on a spree to build and buy men-oriented grooming brands. 

As the Good Glamm Group group forays into the men’s grooming segment with ScoopWhoop, founders Sattvik Mishra, Rishi Pratim Mukherjee & Sriparna Tikekar will work closely with Group Founder Darpan Sanghvi, and Co-Founders Priyanka Gill and Naiyya Saggi. 

Darpan Sanghvi, Group Founder & CEO, Good Glamm Group is thrilled about the prospects of tapping into this new segment. Talking about the exciting development, he says, “I have been an ardent user and fan of ScoopWhoop for a long time. It’s a privilege to have Sattvik, Rishi, Sriparna join the Good Glamm Group family and have ScoopWhoop accelerate the Group’s foray into building a content-to-commerce platform for the burgeoning male grooming and personal care segment.”

Sattvik Mishra, Co-Founder, ScoopWhoop looks forward to the new beginnings and shares,  “At ScoopWhoop we’re proud that we’ve built a brand loved by young India for its fun, lifestyle focussed content. Being part of Good Glamm Group gives us the chance to substantially scale up to delight our audiences all while becoming a defining force in the content to commerce revolution” 

“Every day, millions of young Indians depend on ScoopWhoop to help them discover & share the next cool thing in lifestyle and culture. Joining forces with the Good Glamm Group will help us significantly amplify our influence to power India’s largest content-culture platform,’ adds Rishi Pratim Mukherjee, Co-Founder, ScoopWhoop.

For us, this exciting development means more ways to serve you. For our Good Glamm Group community, this ensures non-stop rewards and even more exciting and inclusive products. We are now equipped to take care of all your beauty, personal care, and grooming needs, and vow to give you nothing but the best. Thank you for your unconditional support. 

Here’s to new beginnings and the awesome things ahead!